In all likelihood, you have used a Likert scale (or something you’ve called a Likert scale) in a survey before. It might surprise you to learn that Likert scales are a very specific format and what you have been calling Likert may not be. Not to worry — researchers that have been doing surveys for… Read More »
A/B Survey Split Testing
What is this?
Use split testing as a great tool to compare surveys by simultaneously running two different surveys (A/B testing.) Run them for as long as you need, and then compare the two side-by-side in reports to figure out which survey performs the best for you. This feature also allows you to have as many versions of your survey as you need, as well as specify the percentage of respondents that will follow each version of your survey.