In all likelihood, you have used a Likert scale (or something you’ve called a Likert scale) in a survey before. It might surprise you to learn that Likert scales are a very specific format and what you have been calling Likert may not be. Not to worry — researchers that have been doing surveys for… Read More »
Star Ranking Question Type
What is this?
The Star Ranking question allows the respondent to interactively rate criteria based on different categories defined by the row and column headers. Each star represents the equivalent numeric value for that rating (e.g. Four star rating will report a 4).
When can I use it?
The most common use for a Star Ranking question is to rate products such as books, or movies. However, you can also rate things like customer service and satisfaction. In general, you would want to use the Star Ranking question when you’re trying to put a positive spin on whatever you’re rating.
How does this Report?
Reporting Example
Inside of a summary report, you can display the Star Ranking question as a pie or a bar chart when viewing the individual rows of the table. However, if you want to view all of the data in a single element, you’ll need to use the “Table” element to display all of it. That will show you the ranking comparison of all rows and columns, including highlighting of the highest rankings.
Exporting Example
The CSV/EXCEL export will assign a column within the spreadsheet for each row and column combination within the Star Ranking. You’ll see above that it will first show you the column header, then the row header, and then the Star Ranking question itself. It will then display the reporting value of the column the respondent selected. If a respondent has left a cell in the question blank, inside the CSV/EXCEL export, it will be represented by a blank cell as well.
Articles Related to Star Ranking Question Type
To learn more about the specifics of this particular question type, please see the links below:
- Tutorial: Question Types: Star Ranking
Apr. 17 
Apr. 5