Fall-Off Reports Tutorial

Available to Enterprise, SurveyGizmo and Dedicated Accounts.

Are you having people quit out of your survey early? Are you getting a large number of partials and you don't know why? FEAR NOT! Our Fall-Off Reports can help!

What is a Fall-Off Report?

The Fall-Off report is designed to analyze the survey rather than the data (only after data has been collected). The goal is to identify pages of the survey where a respondent have chosen to leave the survey, resulting in partial response data.

The Fall-Off Report allows you to analyze peaks of survey abandonment at particular pages so you can identify what you may need to change for your next survey (such as  types of questions, question density, and number of pages. It can help you identify what you need to change for your next survey to avoid abandonment!

How do I create a fall off Report?

First, go to the Project tab-->Analyze & Report, and click on "Fall-Off".

Can I name my report?

Of course!  After clicking "Fall-Off" from the Reports tab, you can name your report by entering a "Report Title". It's good to name each report separately so you can easily differentiate between them when browsing through your data.

How do I run the Report?

After you click "Create Report", click on the Run/View Report tab to the left, and then click the "Run Report Now" option (or "Refresh Data").

Now that I've run my report, what do these numbers mean?

The number that you're going to want to look for is the number next to %Exit. If there is a large number in this column for that page, it means that the next page someone reached caused them to drop off. In the example below, 46% of the people who took the survey dropped off after page 1. This means something on page 2 frightened them, or caused them to want to leave the survey early.

 Each of the columns/sections displayed above are defined below:

1. Pages: The first column would list each of your page names. If you plan on using the Fall-Off Report, it's good to make sure to have separate page names so that there's no confusion. If you do not however, the page number will be listed first.

2. Page Submitted: This indicates the number of respondents that submitted this particular page. In this instance, since there were 24 respondents, 24 submitted the first, but only 13 submitted the second page.

3. Was Exit Page: This indicates the number of respondents who left the survey after this page. For example, 11 people clicked next after page 1, but didn't fill anything out and just closed the browser. Similarly, 5 people clicked next after page 2, but then dropped off. Lastly, the remaining 8 people (out of 24) only dropped off the survey after they reached the thank you page.

4. %Exit: This is the percentage of how many people dropped off after the defined page divided by the total number who took the survey. For example, for page 1,  11 respondents divded by 24 (multiply by 100) equals 46%.

5. Total Population: This is the total number of Partial, Complete, and Disqualified respondents that went through the survey. This number does not include abandoned responses (someone who reached page 1 but didn't move forward. You can see this number on your overview tab if you turn them on under Settings-->General-->Display abandons in the survey overview.

**Special note**: The sum of all the numbers in the "was Exit page" column should always add up to the Total Population number.

Have questions? Want to comment on this? Join the discussion on our SurveyGizmo Support site.