Fall-Off Reports Tutorial
Are you having trouble with people leaving your survey early? Are you getting a large number of partials and you don't know why? Fear not! Our Fall-Off Reports can help!
The Fall-Off Report is designed to analyze the survey rather than the questions in your survey. Using fall-off reports, you can identify pages of the survey where a high number of survey takers have chosen to leave.
Use fall-off reports to analyze peaks of survey abandonment and identify particular pages you may need to change or elements such as the types of questions, question density or number of pages to avoid abandonment in the future!
How do I create a Fall-Off Report?
Go to Run Reports > Create New Report and select Fall-Off. After giving your Fall-Off Report a title click Create & Run Report! Otherwise, if you clicked Create & Edit Report, you'll end up on the same page, but you'll have to click Run Report Now. Most other reports have more customization options.
Now that I've run my report, what do these numbers mean?
The number that you're going to want to look for is the number next to %Exit. If there is a large number in this column for that page, it means that the next page someone reached caused them to drop off. In the example below, 46% of the people who took the survey dropped off after page 1. This means something on page 2 caused them to abandon your survey early.
Each of the columns/sections displayed above are defined below:
1. Pages: The first column would list each of your page names. If you plan on using the Fall-Off Report, it's good to make sure to have separate page names so that there's no confusion. If you do not however, the page number will be listed first.
2. Page Submitted: This indicates the number of respondents that submitted this particular page.
3. Was Exit Page: This indicates the number of respondents who left the survey after this page. For example, 24 people clicked next on page 1 and 11 of those exited after submitting page 1. Similarly, 13 people clicked next on page 2, and 5 of those exited after submitting page 2.
4. %Exit: This is the percentage of how many people exited after submitting the page divided by the total number who took the survey.
5. Total Population: This is the total number of Partial, Complete, and Disqualified responses. This number does not include abandoned responses (someone who reached page 1 but didn't move forward). You can see this number on your overview tab if you turn them on under Settings > General > Display Abandons in the survey overview
Note: The sum of all the numbers in the "was Exit page" column should always add up to the total responses.
Have questions? Want to comment on this? Join the discussion on our SurveyGizmo Support site.