A Guide to Feasibility Studies and How Surveys Can Help

Feasibility studies are designed to answer a very simple question: Is this idea feasible? While simple on the surface, finding an answer to that question often involves considerable investigative energy into many different areas. From existing competitors to financial options to technical and production considerations, there are dozens of factors affecting the feasibility of any…

Business Analytics: Decision Making From Behind The Counter

The modern business analyst has a lot in common with the master chef of a fine culinary establishment: both must precisely assess, prepare and ultimately deliver their respective content in a manner that not only appeases the customer, but proceeds to flat-out WOW them into committing to continued and eager patronage.

Can You Trust Political Polls? Maybe.

Listen to any newscast, or read any newspaper, magazine, or online thinkpiece and the odds are that you are going to see at least one political opinion poll being touted. This is nothing new, Political polls have been with us almost as long as there has been politics. Which is to say, as long as there…

The First Timer’s Guide to Surveying With Panels

Surveys are important research tools, and the results can have far-reaching impacts on your company’s business plan or the results of your PhD. dissertation. When so much is riding on your data, getting high quality survey results will be the difference between successful, accurate insights and unreliable noise. One of the most common questions we…

How the Source of Your Data Impacts Your Survey Results

What’s a statistically significant sample size? Do my results apply to the population as a whole? Exactly how many responses do I need before I can trust my survey data? These are common questions about how to get survey data that you can act on with confidence, and we hear variations on this theme quite…

SPSS Variable and Value Labels: A Quick Tutorial

After spending many years and countless hours working with SPSS data exports, I’ve developed hundreds of custom SPSS scripts, syntax, and macros that automate a wide variety of tasks. My hope is that I can save you some of that time by sharing this insider knowledge with you. Starting to work with syntax can seem…

A Guide to Creating and Manipulating Survey Variables Using SPSS

When originally created in 1968, SPSS stood for Statistical Package for the Social Sciences, but this data analysis technique has since been widely adopted by many other fields too. SPSS can provide some robust and exciting data manipulation options, but only if you’ve set your survey up to take advantage of these capabilities. For those…

Converting Survey Variables with SPSS Syntax

With its emphasis on analyzing statistical data, SPSS is a powerful tool for manipulating survey data. It is, however, an intricate process that demands a high level of expertise. In this article Joe Glines, an SPSS pro with years of experience in data analysis, offers his quick tricks on how to manipulate the SPSS data…

How One Nonprofit Uses the Power of Surveys Across Their Organization

When you think of nonprofits and surveys, the most obvious uses are collecting information about clients and donors. While these types of surveys are undeniably useful, one nonprofit is going far above and beyond the obvious. Mitch Sigman, co-founder and CEO of The School of Imagination in Dublin, CA, told us how his organization uses…

How to Reveal Your Customers’ Priorities With Conjoint Analysis

However well informed marketers are about their audience segments, the real factors that affect their decisions can sometimes feel like an unfathomable mystery. If only we had a crystal ball to tell us what people want from our product, and how much they’d be happy to pay for it. Crystal balls are in short supply,…