How To Run a TURF Analysis on Survey Data

What is TURF Analysis? TURF stands for Total Unduplicated Reach and Frequency. It’s a method of statistical analysis used by businesses and researchers to estimate media or market potential, as well as to produce optimized communication strategies with limited organizational resources.   TURF reports measure the number of consumers reached by a communication such as…

How To Conduct Conjoint Analysis on Survey Data

What is Conjoint Analysis? Conjoint analysis is a statistical method used to determine how customers value the various features that make up an individual product or service. If performed correctly, conjoint analysis can reveal detailed insights into target markets and competitive landscapes, as well as help guide marketing strategies. Due to its ability to provide…

How to Create Perceptual Maps from Survey Data

What is a Perceptual Map? A perceptual map is a chart used by market researchers and businesses to depict and understand how target customers view and feel about a given brand or product. Perceptual maps can also be referred to as product positioning maps. These useful charts allow organizations to understand their brand or product’s…

Cluster Analysis: An Introduction

What is Cluster Analysis? Cluster analysis is a statistical method used to group similar objects into respective categories. It can also be referred to as segmentation analysis, taxonomy analysis, or clustering. The goal of performing a cluster analysis is to sort different objects or data points into groups in a manner that the degree of…

Factor Analysis 101: The Basics

What is Factor Analysis? Factor analysis is a powerful data reduction technique that enables researchers to investigate concepts that cannot easily be measured directly. By boiling down a large number of variables into a handful of comprehensible underlying factors, factor analysis results in easy-to-understand, actionable data. By applying this method to your research, you can…

What is Regression Analysis and Why Should I Use It?

Regression analysis is a powerful statistical method that allows you to examine the relationship between two or more variables of interest. While there are many types of regression analysis, at their core they all examine the influence of one or more independent variables on a dependent variable. Regression analysis provides detailed insights that can be…

Using Survey Data to Perform Behavioral Segmentation

What is Behavioral Segmentation? There are many types of segmentation — geographic, demographic, psychographic, etc. But, the best method for grouping people together based on their actions and what influences them is ultimately behavioral segmentation. Behavioral segmentation of data is a marketing practice that reveals detailed insight into how customers and prospects interact with an…

The Importance of Storytelling with Data

It’s a big trend: storytelling with data. But what is it? How do you do it? Is it really the best way to communicate data insights to your organization? This post will answer those questions and leave you with tips to start using in your storytelling with data efforts. When storytelling with data think of…

Building Families Through Quality Data Collection [CASE STUDY]

Men Having Babies, Inc. is a nonprofit organization that was spun off in July 2012 from a program that ran at the NYC LGBT Center since 2005. The organization began as a peer support network for gay fathers and fathers-to-be, offering monthly workshops and annual seminars in New York. Over time, the organization grew and…

What Do Customers Want? [EBOOK]

The question, “What do customers want?”, has been a challenging one to answer for customer experience professionals. Knowing what is going on in the minds of customers can sometimes feel impossible. That is, if you’re not backing up customer-first initiatives without conducting consistently sound research. While there is no way you can know what customers…