Identifying Statistical Outliers in your Survey Data

Marketer often undertake large survey projects with little forethought about their approach to data analysis. Compounding this problem is their general lack of interest in cleaning the data they collect. Data cleaning isn’t really optional. Without it your quantitative data may be tainted and your actions based on inaccurate information. Identifying outliers is a key…

New Feature: Chi-Square Report for Data Analysis

Have you ever run a Cross-tab report and thought two of your questions might correlate with each other, but you weren’t 100% sure? The newly updated Cross-tab report featuring a Chi-Square report at the bottom will help you confirm your correlating hunches. What’s So Special About Chi-Square Well, Chi-Square allows us to test out various…

Using Word Clouds to Present Qualitative Data

Finding ways to give others insight into your qualitative survey data can be challenging. You often end up with pages of response text, which would quickly overwhelm readers. However, word clouds are a great option for instant accessibility to this qualitative data. Word clouds can add clarity during text analysis in order to effectively communicate your…

How To Present Survey Results That Can’t Be Ignored

Do you dread presenting your survey results to your CEO? Despite having worked hard on your market research project to collect and analyze the data, do you fear she will not be satisfied with the results, or ignore data all together because she doesn’t like the outcome? If you’re having trouble communicating your research results…

Why and How to Clean Your Online Survey Data

After your data collection is complete, you’re ready to start analyzing your data set. Or are you? Before you start working with your data, you need to make sure that it is clean. Why You Should Clean Your Online Survey Data Why clean data? It is always a good practice to clean your data, particularly…

The Challenge of Analyzing Open-Ended Survey Questions

At SurveyGizmo we believe that numbers have no meaning without understanding the story behind them, and we are not alone! F rom the SurveyGizmo Benchmark Guide Survey, we found that open-ended questions are being used frequently in online surveys. Sixty-four percent report using text box questions and 52 percent report using essay style questions in…

Interpreting Trends in Your Survey Data

In my last article I showed ways to plot trend data or measurements over time (see Likert Scales and One Number Reporting). I want to continue that discussion by talking about how to look at and interpret these data. The Most Important Question There is really only one question to ask when interpreting trend data…

Exporting Survey Data to SPSS

I’m sure you’ve used SurveyGizmo’s exporting capabilities to export your data over to Excel or have used the pre-made Summary, TURF, and Cross tab reports, but did you know that you can export your data to SPSS to do even deeper data analysis and manipulation? We’ve actually just updated

Discovering Different Ways to Report on Matrix or Table Data

One of the most commonly used question types among survey designers is the matrix question, also known as a table question. This question type allows the respondent to pick one attribute from a list of attributes that are rated using the same Likert scale. Here’s how to use this question type to collect survey data,…

Analyzing and Summarizing Survey Comments with Excel

An advantage of online surveys is that respondents frequently offer more and longer comments than they do on paper-and-pencil surveys. And comments are where we may find our most significant sales opportunities or our most useful program improvement ideas. But analyzing comments can intimidate us. We think that to analyze comments we have to read…