Posts by Andrea Fryrear

How to Reach Your Target Audience for Product R&D Surveys

It’s hard out there for a new product. The majority of new product launches and expansions fail, as most households keep buying the same core items on repeat. Without a solid research and development plan, it’s easy to fall into the unfortunate majority of product cautionary tales. To complicate matters further, product R&D costs continue…

Content Marketing With Surveys: A Step-by-Step Guide

Good content marketers know that data-backed research is the best way to increase our content’s credibility. We spend hours scouring the internet for the best, most authoritative data to support our arguments. But wouldn’t it be awesome if other people were citing YOUR research in THEIR content? The potential benefits of creating your own studies…

How to Use Surveys Throughout the Buyer’s Journey

Marketers in general, and content marketers in particular, are under a lot of pressure these days. We’re expected to deliver the right content to the right people, at the right time, in the right format, and on the right channel and device. That’s a lot to get right. Of course, this situation begs the question:…