Posts by Andrea Fryrear

Powerful New Ways to Report on Your Survey Data

As many of our long-time customers know, SurveyGizmo constantly collects feedback from our users. What you might not know is that we actually read every single piece of input that we get, and we use it to guide our product development. Over the past year we’ve heard one thing loud and clear: our customers were…

When to Survey Students: From Pre-Enrollment to Post-Graduation

Collecting meaningful data about your students’ experiences doesn’t mean a simple one-time survey during their orientation. To get an accurate and actionable look at their academic careers you need to start collecting their responses before they arrive on campus and continue after they’ve graduated. Each touchpoint offers its own unique opportunities and challenges, but focusing…

How to Create a Survey with Informed Consent

Survey consent, the explicit agreement of your respondents to submit their data via your survey, is a crucial component of practically all academic and institutional research. Human resources, health services, and any other field that collects potentially sensitive information should consider including very clear consent questions in their survey. There are two very simple ways…

The Importance of Survey Question Order

A recent rainy day offered us a good reminder that question order can make a big difference in how people respond to questions. In fact, a psychology experiment explored the impact that the weather has on how people answer survey questions. When we consider how many factors influence the data we collect from our surveys,…

Surveys and Social Media: Pitfalls and Best Practices

For researchers on the lookout for a qualified pool of respondents for their surveys, social media can be a tempting place to look. However our own recent research indicates that most online researchers (60%) aren’t drawing from public social networks to gather survey responses. What makes researchers so hesitant about mining social networks for survey…

Using Surveys to Close the Social Media Customer Service Gap

Sadly recent research reveal that there’s a huge gap between the level of customer service that consumers expect on social media and what brands typically deliver. While audiences are looking for an answer in around an hour, average response times are over a day. For many brands, no matter how good their intentions, it can…

Getting the Data You Need From the Respondents You Have

One of the main sources of error in online surveys comes from sampling bias, which is simply having respondents that don’t accurately reflect the complete demographics of your target population. You take a sample of the population and administer a survey, but the characteristics of those people are almost certainly not representative of the whole…

Creating an Accessible Survey

Note: This is an update to an article originally published in 2007. It has been updated with new information and resources to help you ensure your surveys are accessible to all of your respondents. Enjoy! In 1998, Congress amended the Rehabilitation Act of 1973, requiring Federal agencies to make their electronic and information technology (EIT)…