Misinformed or poor data can have wide-reaching negative ripple effects on a product and company. Product Managers know that the data and research they provide informs critical product decisions.
Posts by Andrea Steffes-Tuttle
It’s no secret that acting quickly is essential to succeeding in the tech industry.
A well-designed product survey can reveal valuable insights into your customer’s needs, wants, and purchasing habits, increasing product growth, retention and impacting the product roadmap. Through customer interviews, running surveys, and examining analytics Product Managers can gather actionable data. Fortunately, powerful, easy to use tools like SurveyGizmo make it faster and easier to get results.
You’ve created, implemented, and completed your survey, and now the most important (and in our opinion, the most fun) part – delivering the data in a way that can highlight the pressing business decisions at hand.
Analyzing and presenting qualitative data can seem a bit like a game of Telephone. What’s meant by the users may not end up exactly what’s heard by or presented to the product team. Failure to properly interpret, present, and act on data collected can be a frustrating waste of time and money. And nobody wants…
Quantitative research is a critical component of any product management team. It can drive growth, improve retention, and provide product direction.