Posts by Benjamin Apel

Longitudinal Versus Cross-Sectional Studies: A Busy Business’s Primer

Survey projects can fall into one of two main categories: longitudinal and cross-sectional. Each one has its strengths and weaknesses, and which category is right for you will depend on what kind of data you are collecting and what kind of insights you need to glean from the results. Let’s take a look at longitudinal…

How to Use Infographics to Tell Your Survey Story

Marketers and market researchers are often frustrated with the shallow impact of their survey results. Part of that has to do with how that data is presented. Using assets like infographics can help tell a story that others will want to share. How Can an Infographic Help Convey Survey Data? Not everyone is data driven….

Customer Spotlight – Etsy

Roxie Karpen is the market research manager at Etsy, the world-renowned ecommerce site for DIY’ers, and she was kind enough to take a few minutes from her very busy day of collecting and analyzing data to chat with me about some of their survey efforts. SG: So what is Etsy? I know a lot of us…

6 Steps to Choosing your Survey Translation Vendor

Providing a survey in the preferred language of your respondents is a sure-fire way to improve your response rates, but translating an entire survey can be a daunting task.  Fortunately, there are many vendors out there who can help you. This article helps outline the key steps to finding a translation vendor that can help…

Identifying Statistical Outliers in your Survey Data

Marketer often undertake large survey projects with little forethought about their approach to data analysis. Compounding this problem is their general lack of interest in cleaning the data they collect. Data cleaning isn’t really optional. Without it your quantitative data may be tainted and your actions based on inaccurate information. Identifying outliers is a key…

The Perfect Survey Length: Why Less is More

Buy less, own less, live smaller – between car sharing services, urban bike rental outposts, and the rise of the tiny house movement, minimalism is trending. Our cultural values may be shifting toward less is more when it comes to consumer goods, but are we becoming more conscious of how we use the most precious…

The Importance of Objectives for Restaurant Surveys

From time to time I genuinely get the impression many restaurant managers and servers have very little idea why they’re asking their patrons to take the time to fill out a questionnaire. I’m not implying that they don’t care about improving the experience at a restaurant. However, based on the surveys I’ve seen, they don’t…

How to Reduce Meetings Using Online Surveys

What’s so significant about calling regular meetings? Communication is good, isn’t it? Staying abreast with regular project updates and providing detailed feedback is a key part of supervision, right? According to the folks over at 37 Signals (the creators of Basecamp), meetings aren’t crucial at all. In fact, they’re downright harmful to an organization’s productivity. Here’s…