Posts by Bill Johnston

Increasing Response Rates Part II: Using Incentives

In my last post (Increasing Response Rates: Part I), I talked about our five go-to tactics for improving survey response rates. In this post, we will dive deeper into how to use incentives by sharing real life failures and successes from four case studies. To quickly refresh your memory, our favorite tactics are: Share survey…

Increasing Survey Response Rates

We all fight the continuing battle against low-response rates. While much has changed since my first forays into building and distributing surveys, getting people to respond is still a challenge. My first professional experience with surveying occurred more than 35 years ago. I wanted to get the opinions of professionals at eleven different colleges in…

Survey Question Writing Guide: Question Scale Length

When you get right down to it, there are two purposes of a survey scale question: learn what people think and distribute answers along a continuum. The second part allows us to compare answers individually (response A versus response B) or as a group (25 year-old buyers versus 20 year-olds). Using scale questions that offer…

Political Polling and Small Sample Sizes

A type of survey in which there is much interest this month is the political poll. Questions I hear a lot are, “Can the polls be trusted?” and “How can they get away with polling so few people?” We can increase our understanding of polls by answering two questions: How can polls be accurate with…