The goal of most brand awareness studies is to answer this one question: What percentage of my target market is aware of my brand? Other brand health studies are crucial to forming a complete marketing strategy, but measuring your brand’s market Recognition and Recall is the best first step.
Posts by Bret Kershner
Medical practices utilize patient satisfaction surveys for many of the same reasons that a software company would want to collect feedback from it’s customer about recent customer support interaction. Happier patients and customers refer other people at a much higher rate than those who are dissatisfied.