Posts by Chris Watkins

A Small Business’s Guide to DIY Market Research

Marketing would be a whole lot easier if we could read our customers’ minds. Being able to create new products, features, and pricing that speak directly to their needs would exponentially simplify our jobs. Sadly, most of us lack psychic powers. We mere mortals need a way to learn about what our audience wants, how…

Resumes, Order Forms, and Books: 3 Unique Uses for Survey Software

Survey software is often associated with run-of-the-mill marketing, HR, or customer service projects. From measuring customer satisfaction to gauging brand awareness to determining employee happiness, practically everyone has taken a standard survey. But one of the great things about working on survey software day in and day out is that you realize how versatile of…

Getting the Most Out of Your Mobile Survey

As paper surveys slowly go the way of the dinosaur, mobile surveys are becoming more and more reliable and convenient. While online surveys are great, there are times where respondents won’t have a computer handy. Maybe you’d like to conduct a survey in the field and don’t feel like toting around your old dusty desktop…