Whether you’re conscious of it or not, your own internal biases will affect how you perform market research.
Posts by David Jones
One of the toughest things to do is to generate new content on a regular basis. The problem? If your content is too vague, it becomes useless. If it’s too specific, then you risk alienating parts of your audience.
In any project, you need stakeholders – they’re the people who have a personal investment in your project or business. Sometimes this investment is financial, sometimes it’s not. The problem is that when people have an investment in your project, they can either be supportive or they can be roadblocks. What they become depends on how…
If you change your relationship status on Facebook from single to married, expect the ads to change along with it. Same thing if you hit a certain milestone, “like” different pages, or change your job.
Many companies in the B2B sector think that brand awareness is something that only B2C operations need to worry about. If you are one of those people you may want to think again.
Imagine trying to buy a gift for someone you’ve never met. If you know someone who knows them, you might ask what the gift receiver would like to try and figure out the best gift to buy. Now imagine that the person you ask gives you incorrect information – unless you get really, really lucky,…