Posts by Ed Halteman

The Importance of Survey Question Wording

Oftentimes consultants such as myself work with clients who don’t have much experience running surveys. But from time to time I run into people who are very familiar with doing surveys. So familiar, in fact, that they can get too close to their projects to see potential issues. This case study involves just such a…

Statistical Significance in Market Research

I’ve been doing survey design and market research for 25 years and I’m still amazed when I’m asked, “How many responses do I need to make my study ‘statistically significant’?” Hearing those words “statistically significant” in a market research context always confuses me. My usual response is, “What exactly do you mean by that?” I…

Tips for Displaying Your Survey Data

After you’ve run a successful survey project and gathered your amazing data together, it can be tempting to race through creating charts and graphs. The excitement of having data to share can drive us to visualize our data in ways that don’t do the project justice; we need to slow down and make each graph…

Remember Why You’re Running a Survey: Fun vs. Accuracy

It’s sometimes easy to forget when you’re faced with yet another customer satisfaction survey at a checkout counter, but surveys can be fun! Just think of how many BuzzFeed surveys you’ve seen on Facebook. “Which Disney Pet Are You?” “Which 90’s Cartoons Are These Villains From?” “How Strong is the Force With You?” The list…

How to Know if Customer Satisfaction Surveys Are the Right Choice for You

It’s easy to write questions and send them out to customers, but it’s challenging to design and execute a customer survey that will actually provide useful information for improving your business. All too often companies assume they should be communicating with their customers and jump into a customer satisfaction without enough planning. This kind of…

Telephone Surveys and Lessons You Can Learn From Them!

I was making dinner at home the other night when we received a call on our home phone (our line reserved for phone solicitations). I answered and the person on the other end asked if I was “Chris.” I told him that was my wife and handed her the phone. It turns out it was…

The Problem with Surveys and How to Solve It

The problem with surveys is they are like peaches; either they are really good or they aren’t worth eating (doing). The problem starts with the fact that the only reason you do a survey is to get information on which you can rely on for your decision-making. If you cut corners or put forth less…

Get Better Survey Data By Avoiding Overlapping Ranges

When crafting a multiple-choice question the choices need to be: Mutually exclusive, and Exhaustive In other words the choices should not overlap and they should cover all possible answers to the question. This seems straightforward enough but that’s not always the case. Let’s look at a couple of examples. Example 1. How long have you…

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