Posts by Ed Halteman

Case Study 2: Getting Started On Your Survey

I recently heard from a friend who wanted some help with a survey. He was working with a group of volunteers whose main goal was to influence the hospitality industry to be “greener.” As volunteers, they had no budget. They wanted help formulating a questionnaire that would give them information they could use to help…

Exploring Survey Design: Case Study 1, Part II

This is part of a series of case studies I’ll be doing in this blog. This first case study goes through my interaction with a company (actual name withheld for their privacy) and their need to do some pricing research. If you haven’t had a chance to read Part I of the case study, you’ll…

Exploring Survey Design: Case Study 1, Part I

As I mentioned in my previous post, over the next couple of months I’ll be putting together a couple of case studies that go through the process of survey design and implementation. The first case study in this series will go through my interaction with a company (actual name withheld for their privacy) and their…

The Key to Effective Surveys: Proper Design

I recently gave a teleconference on “The Key to Effective Surveys.” There was some great discussion at the end, so I thought I would share these questions in the hopes that they’ll eliminate confusion next time you’re designing your own survey.

Election Day: A Big Day for Polls and Sampling

Election season is the time for lots of polls, which makes it a good time to highlight what they can teach us about our surveys! Basically a poll is just a type of survey, so the principles that make polling powerful also apply to surveys.

Five Guiding Principles of Good Survey Design

I’m back with some accepted best practices that I promised from my article Surveys for Fun or Profit? You may have already seen the Top Ten Survey Best Practices list that Christian Vanek and I delivered at a free SurveyGizmo Webinar at the end of September. If not, I encourage you to check it out….

The Pareto Principle (80:20 Rule) in Survey Research

The Pareto principle (which you may know as the 80-20 rule) states that, for many phenomena, 80% of consequences stem from 20% of the causes. It is a common rule of thumb in business; e.g., “80% of your sales come from 20% of your clients.” The Pareto principle also applies to survey research. When planning…

Statistics and Market Research in Online Surveys

At Survey Design and Analysis I am the resident survey expert and statistician. Okay I admit it, “I am a statistician..” Statistics is a big part of Market Research but I’m not sure that is well understood. What exactly is a statistician and why is it important in Market Research? Quality Improvement guru, Bill Sherkenbach…

Survey Incentives? Wrong Motivation, Wrong Outcome

Generally speaking, I don’t approve of using incentives to get responses for a survey.  In my experience survey incentives create the wrong motivation, set the wrong expectations, and deliver the wrong outcomes.  Instead, survey designers should strive to communicate the value of their research to drive people to answer their questions.  Let me show you…