Posts by Griffin Kay

After Your Survey Ends: Acting on Survey Data

The ultimate goal of running any survey is to collect enough reliable data to be able to take some kind of action. Maybe you want to launch a new product, determine your customer satisfaction levels, or get insight into employee happiness. Whatever the reason you launched your survey in the first place, the project isn’t…

Turn Your Survey Responses into Insightful Data

Figuring out what questions to ask in your survey and getting into the right people’s hands can feel like the most challenging part of running a survey, but once your survey responses come in a new phase of work begins. In order to create useful, actionable reports you’ll need to follow these four steps that…

How New Belgium Uses Surveys to Make Amazing Craft Beer

Earlier this summer I was fortunate enough to tag along with a friend to a personal tour of the New Belgium Brewery in Ft. Collins, about an hour north of SurveyGizmo’s headquarters in Boulder, CO. Instead of getting the usual tour, we were guided by New Belgium’s Sensory Specialist, Lindsay Guerdrum. She gave significant attention…

Taking Your Survey Data From Analog to Digital

In the years I have been with SurveyGizmo I’ve heard many varying versions of the same tale: Years worth of surveys were conducted with pen and paper. The data needs to be digitized and the survey needs to be distributed electronically in the future. The person on the other end of the conversation interjects their…