As the year gets underway, market researchers have some exciting trends to watch. Professional researchers from a myriad of industries must focus their market research activities in eight important areas. These segments are predicted to develop in big ways.
Posts by J.A. Young
Companies and organizations have excitedly adopted the 360 review model as a viable means to provide employees with actionable feedback. While this model is designed to help employees develop new business and interpersonal skills, it can fall short if survey creators are not careful.
With more than a billion online users, Facebook is an obvious choice for nurturing online discussion and communication – even within the closed focus group setting. Especially if your team is on a budget.
Marketing research helps businesses and organizations make critical decisions. However, it would be a mistake to assume that only expensive, elaborate research can provide the essential information that organizational leaders need in order to make those strategic decisions.