Posts by Kathryn Korostoff

Translating Market Research to the Language of Value Propositions

Can you walk the walk and talk the talk? Today’s post is brought to you by market research expert Kathryn Korostoff — who heads up Research Rockstar. Find the full article in our latest ebook, Adapting to the Digital Brand Landscape Using Research. While there are various definitions of “value proposition,” the essence is this:…

One Quick Trick to Improve Questionnaire Design

Our guest blogger today is Kathryn Korostoff of Research Rockstar. Research Rockstar’s team of 10 expert instructors teaches 25+ market research topics in a virtual classroom (no travel required).  Professional market researchers know some great questionnaire design tactics to make sure that their surveys will collect the highest quality data possible. Here’s one you may not…

Two Magic Words that Get the Attention of Executive Readers

Our guest blogger today is Kathryn Korostoff of Research Rockstar. Research Rockstar is an organization committed to teaching research techniques and best practices through accessible, effective market research classes. Our professional training team has curated a set of our favorite classes just for SurveyGizmo users. Today, Kathryn covers a quick, easy way to help executives better understand…