You spent your valuable time writing, designing, and implementing your survey, but now it’s on to what can be the most difficult part: getting responses. Survey success relies on determining the right audience for your survey, reaching them, and collecting their responses. In short, you need to find out who your fantastic audience is… and where…
Posts by Liz Millikin
Choice-based conjoint is the most recent addition to the SurveyGizmo market researcher’s toolkit. Sometimes abbreviated to CBC, choice-based conjoint evaluates which attributes in a product customers value the most. This is done by presenting survey respondents with multiple variations of a product, each with a randomized combination of attributes. Over several questions, respondents are asked to choose…
You’re already sold on the importance of market research. You know that the best way to save money, save time, and drive true innovation within your company is to base your decision-making process on data that you collect about your exact audience and niche.
This is the first of a three part series on data-driven organizations.
In most cases your employees will be happy to participate in an employee feedback survey. Most particularly if they’ve been assured that their answers will contribute directly to changes in the work environment. Here’s how.
At the 2016 Corporate Researchers Conference, Coca-Cola’s Global Director, Strategy & Innovation, Jillian Tirath shared a fascinating story – that you can learn from to super charge your own market research.
In last week’s Data Byte, we talked about how customers make large purchases for their personal use. This week, we explore how customers research, engage with salespeople, and make the final decision when it comes to business purchases.
Blaming sluggish sales or a poorly received product on an ill-turn of luck or a general market malaise relegates it to the “Oh well, we can’t do anything about that” category. When that happens, the situation is not going to improve on its own. Instead, what you need is to connect with your customers to…
Knowing how to conduct market research enables marketers to create new products, features, and pricing that speak directly to the needs of their customers. Sadly, most of us lack psychic powers. But we do have market research.
In this week’s Data Byte, we explore customer service. We discovered that email is still king when it comes to customer service, but picking up the phone is still preferred to chat or social media combined.