Posts by Liz Millikin

How To Write Better Likert Scale Questions

Even if you are not yet familiar with the term Likert Scale, chances are you’ve come across scale question types. They are among the most comment types of questions asked, particularly in online surveys. While easy for respondents, it’s the variety in the units that can make Likert Scales difficult or intimidating for survey creators…

Want Product Feedback? You Have 5 Minutes.

In our ongoing series, Data Bytes, we ask questions, conduct industry research, dive into the data, and bring our expert analysis to you so you can use our findings to improve your business practices. This week, we unearthed insights into how best to solicit product-related feedback from customers to drive product research.

How Many Questions Should I Use in My Survey?

If you’re wondering how many questions you need to include in your survey, the short answer is: as few as possible. Keeping your question count low is crucial, because survey fatigue is a real danger for survey makers hoping to collect the best, most accurate data. A few well worded, well designed questions are usually…

How to Use Cross-Sectional Studies for Market Research

“Cross-sectional study” is a complicated name for a simple concept. Think of it as a snapshot. Cross-sectional studies capture a single moment in time, collecting information from a study group at just one point. This is usually in the form of a single survey, questionnaire, or observation. In short, a cross-sectional study makes comparisons between…

Heat Up Your Data Sophistication with Heatmap Questions

Your audience’s attention is a finite resource. Wouldn’t it be nice to know what’s catching their eye? Sure, you can show them a picture of your product or website and ask for feedback, but collecting this kind of feedback through short or long answer text boxes can be complicated and difficult to verify. The solution…

Quantitative vs. Qualitative Survey Questions, and Choosing the Right Question Types for Desired Data

When designing a survey, one of the first things you need to do is decide the survey’s purpose. Asking yourself, “What is this survey for?” is important, but determining purpose goes beyond this simple question. While the above question will help you outline what questions to ask and which topics to cover, this is just…

The Beauty of Survey Data: Why (and How) to Style Survey Reports

Design isn’t just for band posters, webpages, and great surveys. It’s for data, too. You might try to stop me here. A common perception is that design is something artsy, not something analytical. Data is about hard numbers. Surely presenting the numbers, the raw data, is the best way to share your findings with the…

How To Build Reports Using Data Visualization Best Practices

Using illustrative charts is a great way to depict the narrative that your data trying to tell, but it’s essential to ensure you’re using data visualization best practices in your reporting. Fortunately, SurveyGizmo makes this easy with standard reports. Generated automatically, a standard report presents your data with bold, bright visuals so you can slice,…