Posts by Marni Zapin

4 Tips to Ensure Your Surveys Drive Action

A survey project is not over until you act on your data! According to the SurveyGizmo Benchmark Guide Survey, 51% of online surveyors frequently act on their online survey data, but others only act on their data sometimes (32%), infrequently (5%) or never (1%)!1 If you want to make sure your survey is successful, you…

How to Use Logic To Fight Online Survey Fatigue

Creating a survey using logic doesn’t just mean that you’ve used a logical flow to guide your question (although that’s definitely a good idea). Survey logic is actually an extremely powerful element of survey design. When used it changes the flow of your survey and has two basic goals: To eliminate survey bias by protecting…

Seven Tips for Testing Your Online Survey

You’ve identified your survey goals, written clear and concise questions, designed a lovely layout, and found a rich pool of potential respondents. It looks like you’re all set to hit the almighty “send” button and start collecting valuable data, but have you skipped one of the most crucial steps of survey design? Have you tested…

The Answer to All of Your Market Research Questions: It Depends

If you have attended any of the SurveyGizmo Online Academy classes that I teach, you will surely recognize my propensity for answering questions with the phrase, “It Depends”. This might make a funny joke that makes me and my co-presenter (and maybe even you?) laugh, but it does not help you with your questions. For…

Should Market Researchers Be Excluded From Market Research Studies?

Are you excluding marketers and market researchers from your market research studies? Do you ever wonder why? And should you continue to do so? If you do not want to read this entire article, I will give my opinion: No! Marketers and market researchers should not be excluded from your market research studies. Why are…

Get Feedback on Your Survey: Getting Out of Your Comfort Zone

As market researchers, we are dedicated to our craft. We work with numbers and text responses and turn them into stories. We often hand this information over to our colleagues or customers so that they can use this valuable information to become successful, but we don’t always know if what we are doing is making…

Why and How to Clean Your Online Survey Data

After your data collection is complete, you’re ready to start analyzing your data set. Or are you? Before you start working with your data, you need to make sure that it is clean. Why You Should Clean Your Online Survey Data Why clean data? It is always a good practice to clean your data, particularly…

Should You Use Interactive Questions in Online Surveys?

About 10 years ago, a series of experiments in online survey design created a new trend in online survey research and question presentation. Online researchers began to use non-standard question types with participants in order to use the rich interactivity of online media to increase participation and survey engagement. Experimenting with how we ask questions…

Get Survey Respondents Quickly Using Panel Companies

Panel companies are a great resource for driving targeted respondents to your online survey. A panel company is an organization that matches online respondents to the target audience of your survey, for a fee per complete response. Panel companies can help answer the question, “Who is going to take my survey?” Quality Survey Respondents? One…

Using Gamification in Online Surveys

Gamification is the use of game techniques to enhance things that are not games. In the context of online surveys, it could mean: Leader boards Achievement badges or levels A progress bar to show how close respondents are to completion Avatars Virtual currency Respondent challenges Unique rewards