Posts by Marni Zapin

Benefits of Making Your Survey Mobile-Friendly

Consumers and business audiences alike have now adopted mobile technology on an unprecedented scale. So much so, that you can no longer make the assumption that your surveys will be taken on a desktop or laptop computer. In fact, SurveyGizmo has seen an 107 percent increase in surveys taken on a mobile device in the…

Use Logic To Eliminate Online Survey Bias

After building and testing your survey, and finally getting buy-in from your stakeholders, you may want to use your survey software’s logic and validation features to get the best quality data and reduce the length of the survey for your survey takers. Survey logic is a term used to describe any feature that alters the…

The Challenge of Analyzing Open-Ended Survey Questions

At SurveyGizmo we believe that numbers have no meaning without understanding the story behind them, and we are not alone! F rom the SurveyGizmo Benchmark Guide Survey, we found that open-ended questions are being used frequently in online surveys. Sixty-four percent report using text box questions and 52 percent report using essay style questions in…

Building Better Online Survey Email Invitations

Here at SurveyGizmo we are always getting great questions from our customers about the best ways to build better online survey email invitations. We have some great suggestions! Once you have written a great subject line (Learn more here: Improve your email campaign rates with better subject lines), you can get down to the business…

The Peer Pressure of a Net Promoter Score

C’mon. You know that you want to do it. Everyone else is doing it. Even the cool kids are doing it, so you should too. Right? Or, maybe not. As with so many market research questions, the answer is, “it depends.” What are we talking about? Net Promoter Score, of course. Net Promoter Score, also…

Survey Resolutions

It’s that time of year, the beginning, the time when we make resolutions to spend more time with friends, to work out more, to eat healthier, to just be better. I decided that this year I would extend this idea of making resolutions to my surveys. After just spending a few moments thinking about it,…

Shampoo for a Bald Man?: Choosing the Right Incentive

If you have decided to offer an incentive for completing your survey, please choose wisely! The right incentive can make or break your response rate! First choose the type of incentive that you would like to offer. There are three primary types of incentives: Individual rewards of monetary value – This would mean that you…