Posts by Melissa French

How To Generate More Organic Product Feedback

By leveraging feedback at all points in the product life cycle, the risk of a product flop or a slow market adoption can be reduced. As well as we know how important and vital collecting product feedback from customers is, it’s nearly as common for product managers to not ask early enough in the process…

Webinar Recap: Why Customer Experience is Worth It

This week, alongside industry experts from Mastercard, AlienVault, and OpenWater, SurveyGizmo hosted an hour-long webinar that discussed the details of building an integrated customer experience program in a modern organization. [ACCESS THE ON-DEMAND WEBINAR RECORDING HERE] Session Highlights To lay a solid foundation for a successful customer experience program, it needs to be integrated into the…

Coupling CX Data Collection with Decision-Making Isn’t As Hard As You Think

“It’s an interesting time to study and talk about customer experience because there’s still no one size fits all approach,” says Blake Morgan, a Forbes contributor. “In fact most people don’t even agree on who should drive customer experience, let alone ‘own’ it.” Offering CX is the number one priority for companies across the country,…

Think of Your Clients as People — Not Numbers

I first heard of this great ideology at a conference a few years back — we aren’t in the business-to-business world or the business-to-consumer world — rather, we are in the human-to-human world. This was popularized by Bryan Kramer, CEO of Purematter and frequent TED Talk speaker on the topic of H2H. “Businesses do not…

Creating Experiences That Sell in The Experience Economy

Thriving in the Experience Economy Customer’s expectations have undoubtedly changed. Think of yourself as the customer and audit how you judge each company you provide business to. Drawing a common thread through these will show you what you perhaps inadvertently look for — friendly environment? Funny employees? Prompt service? Autonomy? Free cookies? Then, take a…

Cultivating a Customer-First Culture

The following post is part of a series that will help inform readers about the importance of Customer Experience. The series will provide best practices and tactics for turning your customers into loyal advocates of your brand. Previous posts in the series can be accessed via the following links: Exploring Data-Driven Customer Science in The…

NPS In the Field: Q&A With Industry Expert Pam Goodfellow

If we were to claim our unconditional love for a metric, it would most certainly be the almighty Net Promoter Score. Not only do we share our own NPS on a weekly basis at our company meetings, but we find avenues (such as here in our blog) to write further about it.   Yet, we…

Marketing, Club Dates, and Research — What They All Have In Common When Conducting Brand Research

“Research is a lot like rock ‘n’ roll, where you’ve gotta do a couple of club dates in a more intimate setting to get the feel of the crowd.” – Mark Evans, CMO, AIA Corporation We held an extremely fun webinar this week about how marketing leaders today are leveraging the expertise that is found…

Exploring Data-Driven Customer Science in The Context of Great Customer Experience

The following post is part of a series that will help inform readers about the importance of Customer Experience. The series will provide best practices and tactics for turning your customers into loyal advocates of your brand. I came across the term, “data-driven customer science” for the first time when I read it in an…

3 Reasons to Attend Our Brand Research Webinar on August 29th

Tune in August 29th for a virtual session like you’ve never experienced. Tricks of the Trade: Learn How to Supercharge Your Brand With Research August 29th, 2017 from 1-2pm ET RESERVE YOUR SEAT! The good old webinar. It’s a great way to learn about and be exposed to different perspectives on things happening in your…

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