Posts by Melissa French

What Do Customers Want? [EBOOK]

The question, “What do customers want?”, has been a challenging one to answer for customer experience professionals. Knowing what is going on in the minds of customers can sometimes feel impossible. That is, if you’re not backing up customer-first initiatives without conducting consistently sound research. While there is no way you can know what customers…

Big Data is Bringing Healthcare to a Smarter Level

Introducing Flash Stories, published as news happens. Short, sweet, and to the point. Brought to you by SurveyGizmo’s Editorial Team. Sharing is caring — share this article using the #FlashStory @SurveyGizmo   “…Healthcare big data analytics is starting to become a platform for architecting a new vision of what it means to be a smart…

Mastercard: Using Big Data for the Greater Good

Introducing Flash Stories, published as news happens. Short, sweet, and to the point. Brought to you by SurveyGizmo’s Editorial Team. “Much has been written about big data initiatives and the efforts of market leaders to derive critical business insights faster. Less has been written about initiatives by some of these same firms to apply big…

Back to the Basics of Market Research

In a world where endless new information is available at our fingertips, it’s a nice reminder to always use the fundamentals of sound research so that your credibility, legitimacy, and reputation stay intact. It’s more potent than ever — if you’re relying on research or conducting research — that well-supported facts are a must-have in…

Supporting a Complete Product Lifecycle: Cradle-to-Grave

The cradle-to-grave analysis is typically applied to adhere to sustainability or environmentally sound supply chains often applied to waste management or raw material extraction. However for the discussion here, we are going to apply cradle-to-grave in a general sense to product feedback management. We often see when helping clients manage the data collection process for…

State of Branding 2017: Key Trends in Brand Research to Improve Your Strategy

In December 2016, Bynder — a digital asset management software vendor — surveyed 562 global brand managers on the challenges they face, their priorities for 2017, and their approach to technology. Their report gives branding and marketing professionals insight into how brand marketing is evolving in a consumer-centric, digital age. The results of the survey were…

Closing the Gap: Coupling The Digital with The Physical

A brief overview of Digital Twin Technology and why it’s so important for product teams to embrace. In all honesty, I had no idea what “digital twin technology” was when CEO and Co-Founder of SurveyGizmo Christian Vanek mentioned it during a meeting discussing the elements of product feedback. I wrote it down in my notebook,…

How to Measure and Prioritize Critical Brand Attributes

Applying PIE: Potential, Importance, and Ease to your marketing and branding strategy. Knowing your core brand attributes, sometimes referred to as brand values, can lead to smarter decisions, hyper-focused advertising efforts, and higher ROI by hitting your key audience at the right time with the right message and offering the right product or service.  …

VOC: The Good, Bad, and Ugly Feedback — How and Why to Capture It All!

The information age leaves us drowning in new insights, perspectives, and ideas each and everyday. We can find what’s happening in the world instantaneously and within a click or two. This is no different for your company when it comes to searching out product feedback from your customers and target audience to build the foundation…