Posts by Melissa French

Success in Modern Healthcare: Consumer-Centricity

The Amazon’s, Zappos’, and Airbnb’s of the world changed brick and mortar offerings to cater to  omnichannel online experiences. No matter what business a consumer is looking to do, their expectations revolve around personalization, experiences, and on-demand availability. Yet, some industries such as healthcare are slow to catch up. Today’s consumers are flooded by choice,…

Top Challenge of Using Data in Healthcare: Interoperability

“Interoperability” is health industry jargon that is critical to the widespread use of data in healthcare. Essentially, interoperability is an exchange of information between technology systems. Sounds basic, but for those trying to improve processes, patient care, and become more proactive in treatment plans, the lack of this essential functionality is impeding the widespread adoption…

Behind the Eight Ball: Healthcare is Struggling to Join the Data Revolution

HIGHLIGHTS: Our latest resource You Are Here: The Pioneer Days of the Relationship Between Healthcare and Data overviews the benefits and challenges associated with leveraging data as an industry business intelligence tool. The eBook includes best practices on data visualization from BI leader Donald Farmer of TreeHive Strategy, who has over 15 years experience working…

How Do You Collect Product Feedback?

We’ve talked a lot about the various ways product management professionals are collecting feedback, from the traditional feedback survey to new tactics like Twitter and Slack channels. But truth be told, we know there are tons of ways in which the insights are gathered. We’d love to learn from you, our beloved readers, on the…

How To Generate More Organic Product Feedback

By leveraging feedback at all points in the product life cycle, the risk of a product flop or a slow market adoption can be reduced. As well as we know how important and vital collecting product feedback from customers is, it’s nearly as common for product managers to not ask early enough in the process…

Webinar Recap: Why Customer Experience is Worth It

This week, alongside industry experts from Mastercard, AlienVault, and OpenWater, SurveyGizmo hosted an hour-long webinar that discussed the details of building an integrated customer experience program in a modern organization. [ACCESS THE ON-DEMAND WEBINAR RECORDING HERE] Session Highlights To lay a solid foundation for a successful customer experience program, it needs to be integrated into the…

Coupling CX Data Collection with Decision-Making Isn’t As Hard As You Think

“It’s an interesting time to study and talk about customer experience because there’s still no one size fits all approach,” says Blake Morgan, a Forbes contributor. “In fact most people don’t even agree on who should drive customer experience, let alone ‘own’ it.” Offering CX is the number one priority for companies across the country,…

Think of Your Clients as People — Not Numbers

I first heard of this great ideology at a conference a few years back — we aren’t in the business-to-business world or the business-to-consumer world — rather, we are in the human-to-human world. This was popularized by Bryan Kramer, CEO of Purematter and frequent TED Talk speaker on the topic of H2H. “Businesses do not…

Creating Experiences That Sell in The Experience Economy

Thriving in the Experience Economy Customer’s expectations have undoubtedly changed. Think of yourself as the customer and audit how you judge each company you provide business to. Drawing a common thread through these will show you what you perhaps inadvertently look for — friendly environment? Funny employees? Prompt service? Autonomy? Free cookies? Then, take a…

Cultivating a Customer-First Culture

The following post is part of a series that will help inform readers about the importance of Customer Experience. The series will provide best practices and tactics for turning your customers into loyal advocates of your brand. Previous posts in the series can be accessed via the following links: Exploring Data-Driven Customer Science in The…