Posts by Melissa French

NPS In the Field: Q&A With Industry Expert Pam Goodfellow

If we were to claim our unconditional love for a metric, it would most certainly be the almighty Net Promoter Score. Not only do we share our own NPS on a weekly basis at our company meetings, but we find avenues (such as here in our blog) to write further about it.   Yet, we…

Marketing, Club Dates, and Research — What They All Have In Common When Conducting Brand Research

“Research is a lot like rock ‘n’ roll, where you’ve gotta do a couple of club dates in a more intimate setting to get the feel of the crowd.” – Mark Evans, CMO, AIA Corporation We held an extremely fun webinar this week about how marketing leaders today are leveraging the expertise that is found…

Exploring Data-Driven Customer Science in The Context of Great Customer Experience

The following post is part of a series that will help inform readers about the importance of Customer Experience. The series will provide best practices and tactics for turning your customers into loyal advocates of your brand. I came across the term, “data-driven customer science” for the first time when I read it in an…

3 Reasons to Attend Our Brand Research Webinar on August 29th

Tune in August 29th for a virtual session like you’ve never experienced. Tricks of the Trade: Learn How to Supercharge Your Brand With Research August 29th, 2017 from 1-2pm ET RESERVE YOUR SEAT! The good old webinar. It’s a great way to learn about and be exposed to different perspectives on things happening in your…

What Do Customers Want? [EBOOK]

The question, “What do customers want?”, has been a challenging one to answer for customer experience professionals. Knowing what is going on in the minds of customers can sometimes feel impossible. That is, if you’re not backing up customer-first initiatives without conducting consistently sound research. While there is no way you can know what customers…

Big Data is Bringing Healthcare to a Smarter Level

Introducing Flash Stories, published as news happens. Short, sweet, and to the point. Brought to you by SurveyGizmo’s Editorial Team. Sharing is caring — share this article using the #FlashStory @SurveyGizmo   “…Healthcare big data analytics is starting to become a platform for architecting a new vision of what it means to be a smart…

Mastercard: Using Big Data for the Greater Good

Introducing Flash Stories, published as news happens. Short, sweet, and to the point. Brought to you by SurveyGizmo’s Editorial Team. “Much has been written about big data initiatives and the efforts of market leaders to derive critical business insights faster. Less has been written about initiatives by some of these same firms to apply big…

Back to the Basics of Market Research

In a world where endless new information is available at our fingertips, it’s a nice reminder to always use the fundamentals of sound research so that your credibility, legitimacy, and reputation stay intact. It’s more potent than ever — if you’re relying on research or conducting research — that well-supported facts are a must-have in…

Supporting a Complete Product Lifecycle: Cradle-to-Grave

The cradle-to-grave analysis is typically applied to adhere to sustainability or environmentally sound supply chains often applied to waste management or raw material extraction. However for the discussion here, we are going to apply cradle-to-grave in a general sense to product feedback management. We often see when helping clients manage the data collection process for…

State of Branding 2017: Key Trends in Brand Research to Improve Your Strategy

In December 2016, Bynder — a digital asset management software vendor — surveyed 562 global brand managers on the challenges they face, their priorities for 2017, and their approach to technology. Their report gives branding and marketing professionals insight into how brand marketing is evolving in a consumer-centric, digital age. The results of the survey were…