Posts by Melissa French

Closing the Gap: Coupling The Digital with The Physical

A brief overview of Digital Twin Technology and why it’s so important for product teams to embrace. In all honesty, I had no idea what “digital twin technology” was when CEO and Co-Founder of SurveyGizmo Christian Vanek mentioned it during a meeting discussing the elements of product feedback. I wrote it down in my notebook,…

How to Measure and Prioritize Critical Brand Attributes

Applying PIE: Potential, Importance, and Ease to your marketing and branding strategy. Knowing your core brand attributes, sometimes referred to as brand values, can lead to smarter decisions, hyper-focused advertising efforts, and higher ROI by hitting your key audience at the right time with the right message and offering the right product or service.  …

VOC: The Good, Bad, and Ugly Feedback — How and Why to Capture It All!

The information age leaves us drowning in new insights, perspectives, and ideas each and everyday. We can find what’s happening in the world instantaneously and within a click or two. This is no different for your company when it comes to searching out product feedback from your customers and target audience to build the foundation…

Does Your Brand Have Value?

Measuring a brand’s value begins with conducting a brand equity study. If someone were to ask you what is the hard value of your company, it’s property, or even the annual year-over-year sales were, you’d likely be able to tell them with supporting numbers in hand. Yet, if you were asked how much your brand…

What Exactly is a Brand, and Why Should I or My Company Care?

Investing in high-quality research for your brand will not only help your company grow but will keep your company relevant. The very idea of branding for a company has evolved exponentially over the years. From the advertising boom of the 1950s to the digital era we live in today, keeping pace has become a never-ending…

Product Feedback Management and the Internet of Things: Using Data In Context

It’s hard to write an article about this hot new tech buzzword dubbed “The Internet of Things” without loading it with jargon every other sentence. In this post, we aim to avoid the dense jargon and attempt to break down the amorphous idea that is the Internet of Things in relation to product feedback management….

Have You Checked Your Product’s Vital Signs Lately? Insights into Better Feedback Management

In today’s hyper-competitive landscape, where new products are flooding the market every day, standing out amongst competition is more important than ever — not just when you introduce a product for the first time — but consistently over its lifetime. Otherwise, your product becomes yesterday’s news. Managing and then taking action on the mounds of feedback can…

Top 5 Benefits of a Voice of the Customer Program

We learned in our last blog post that nearly 90 percent of companies are going to use customer experience to compete with each other, and with an increasing amount of CEO’s starting high-growth companies with a customer-focused mindset, you really don’t want to fall behind. Here’s why: “Voice of the Customer (VoC) programs have become…