Posts by Michaela Mora

10 Key Things To Consider When Designing Surveys

Designing a survey or questionnaire involves much more than just choosing what questions to ask. There are multiple factors that influence your project’s success or failure, so be sure to consider these 10 key factors when you’re creating your survey. Keeping these in mind will help ensure that you collect high quality data that you…

How the Source of Your Data Impacts Your Survey Results

What’s a statistically significant sample size? Do my results apply to the population as a whole? Exactly how many responses do I need before I can trust my survey data? These are common questions about how to get survey data that you can act on with confidence, and we hear variations on this theme quite…

Types of Market Research and Their Differences

There are many different types of market research that cover various areas of study, and as a result are often misunderstood. Whether you’re interested in learning more about your customer’s buying habits or how much they might pay for a new product, market research can help (if you use it correctly). To help you identify…

How To Do Brand Tracking Studies

Brand tracking studies are an important tool in the day-to-day decisions brand managers make. They allow marketers to monitor a brand’s health and adjust marketing programs. What Should Be Tracked? Each brand faces different issues, which often required customized tracking surveys. Nonetheless, at Relevant Insights we always recommend our clients to include measurements of awareness,…

Quantitative Vs. Qualitative Research: When to Use Which

Regardless of the subject of your study, you have just two types of research to choose from: qualitative and quantitative. How much you know (or suspect) about your area of research and your respondents will determine exactly which kind of research is right for you. Most people will need a combination of the two to…