Posts by Pharlain Ross

Survey Writing 101: Creating Survey Goals and Objectives

Doing a survey without goals or objectives is sort of like starting on a journey to a new place without your GPS (or map if you roll old school). You might still make it to your destination, but your chances of getting there safely and efficiently go way up if you’ve got the right guidance….

The Secret of SurveyGizmo Customer Happiness

It’s no secret that SurveyGizmo built itself on great customer service. We consider it to be the cornerstone of our success. But why? Why is service so important and why should you trust us when we tell you we can teach you how to build customer happiness? And how can building customer happiness help your…

Resizing Images For Your Surveys the Easy Way

One of the things I get asked to help with a lot is resizing your images. You can certainly do so in the HTML if you’d like; <img src=”image.jpg” width=”200″ height=”150″> However, this involves a really good sense of what the image will look like in pixels and a spacial perception I myself do not…

Why is a Web-based Survey the Best Choice for You?

Hello again dear Internet friends and welcome back to the reality show that is my life.  Before I get started on today’s entry I just wanted to take a moment to further clarify my intent with the series. I am not an expert on Marketing Research or survey writing, and I won’t be an expert…