In business, your customers matter. The people who use your services, rely on your products, and build relationships with your brand are among the most important elements in your day-to-day operations.
Posts by Rachel Elle
Every company, no matter its services, products, or abilities, relies on a positive reputation to stay afloat. Whether this perception is in the media, within an industry, or word of mouth among friends, a company everyone hates isn’t likely to stay open for long.
Marketers hold great value within an organization, but skill in promoting a business, product, or service does not mean universal knowledge. As such, many marketers commit time to external research in order to make educated decisions.