Posts by Sandy McKee

Finding Customer Insight In Feedback Surveys

As a digital marketer, you are probably looking for ways to improve your ad copy and web content to attract more leads. While a consumer research study will give you the information you need, you are probably leery of launching one knowing that your customers are already suffering from survey fatigue. The good new is…

Hiring The Right Applicant With The Right Job Application Form

Finding and hiring the right job applicant is a time consuming process. The job application review and screening process is arduous and your busy schedule does not allow you to waste time interviewing the wrong candidates (although that it is far better than hiring the wrong candidate). Typical job application forms ask applicants to list…

3 Reasons to Use Survey Data to Create An Infographic

Information graphics, or Infographics, are a great way to visually represent information or data. They are a popular method for conveying quantitative data. It is one of the fastest growing content types on the web. According to a study by Graphs.net, businesses that publish infographics grow their traffic an average of 12% more than those…

From Good to Great: Improve Your Marketing Content & Measure Your Successes

How successful are your content marketing efforts? Do you know what type of content your audience values? Do you know how to measure the success of your content marketing efforts? Before you can measure your efforts, you first need to determine the desired result. What do you want your content to accomplish? Knowing your goal will…

How to Increase Response Rates for Customer Satisfaction Surveys

You know that customer satisfaction is important. Maybe, you’ve been surveying your customers for a long time. Or, maybe you have just launched your first customer satisfaction survey, and you are eagerly embarking on the journey to improving your customer satisfaction level. You know that you have asked the right questions and have prepared an…

Boost Your Business by Converting Feedback Into Reviews

Online reviews drive those who are searching for your product or service right to your front door. It’s great if your customers love your business, but it’s even better if they share that love by telling their friends and family, and posting about it online. And just as a good online review can boost your business,…

Why You Need to Conduct an Offline Survey

Imagine yourself in the middle of one of the world’s largest running races, attracting more than 50,000 participants every year. Only, you’re not running. You’re conducting research. Daunted? Don’t be. With offline surveys, you can take SurveyGizmo with you anywhere in the world, even if there’s no internet connection.

Measuring and Improving Academic Brand Awareness

Colleges and universities are no longer just competing with one another. They also have to contend with emerging alternative education paths and a growing number of students who choose to opt out of rising college tuitions by entering the workforce. With ever more sources of competition for enrollment, higher education branding is now more important…

A Survey-Driven Guide to Earning Lifelong Customers

Brands frequently seek feedback from their customers asking how satisfied they are with their product or service, but satisfied customers are not necessarily loyal customers. A better measurement of customer loyalty is the Net Promoter Score® (NPS). Also known as the Ultimate Question, the NPS question asks: “How likely are you to recommend [your company]…

Building Your Survey With the Right Questions

Many people jump directly into the “build” phase of their survey, but in reality once you’re writing questions you’re nearly halfway done with your project. Survey questions are like the walls, floors, doors, and windows of a house: they’re vital, but if you put them up without laying a foundation you’re in for some serious…

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