Posts by Sandy McKee

Defining The Purpose of a Survey, and The Importance of Goals

What’s the true purpose of a survey? It may seem like an obvious question to ask, but too often this phase of planning is brushed over. Each survey you design and distribute should have clear goals by which you can measure the success of your project. People run surveys for all kinds of reasons, but…

How One Nonprofit Uses the Power of Surveys Across Their Organization

When you think of nonprofits and surveys, the most obvious uses are collecting information about clients and donors. While these types of surveys are undeniably useful, one nonprofit is going far above and beyond the obvious. Mitch Sigman, co-founder and CEO of The School of Imagination in Dublin, CA, told us how his organization uses…

7 Things to Remember When Choosing Survey Incentives

Offering your respondents an incentive can greatly increase your response rate, but it can also skew your data (and eat up your budget). But by choosing a relevant and enticing incentive you can safeguard both your budget and your data quality. It’s important to consider your audience preferences, whether you want to offer entry into…

How To Collect Consumer Insight With A Customer Journey Map

Today’s savvy consumers not only prefer but also expect personalized and targeted brand messages. According to Accenture Personalization Survey: “More than half (60 percent) say they want retailers to be able to issue personalized, real-time promotions, and in exchange for personal information, consumers expect rewards and benefits such as exclusive deals (64 percent), one-time discounts…

10 Tips For Crafting Good Survey Questions

Online survey tools have made it easy for marketers to conduct their own research. But while it may be easy to create a survey, surveying requires careful planning if you want to collect meaningful results that you can act on. When crafting your survey questions, consider these Ten Dos and Don’ts. Good Survey Questions Start…

Professional Development Surveys For Educators

There is no question that quality teaching is paramount for student success. To improve our public schools, states have mandated that educators take a set number of accredited courses each year to build knowledge and leadership skills. The question is what classes do our educators most need to improve student’s learning success? To answer that…

The Deception of High Customer Satisfaction Scores

If you typically receive high ratings on your customer satisfaction survey, don’t be fooled and think your job is done. While it is good practice to use a rating question type in your survey to measure overall satisfaction, this question alone will not help you make improvements. In fact, a high score on the satisfaction…

How To Get the Most Out Of Your Customer Feedback Forms

Your sales have dropped. So has customer retention. You wonder what could you be doing better. You probably have some ideas, but the best way to get the answers to this question is to ask your customers for candid feedback. Maybe you are already asking them if they are satisfied. If so, is the data…

Is It Questionnaire Or Survey?

There is much confusion around the terms survey and questionnaire.  They are often used interchangeably probably because people think they are synonymous. So let me clarify. There are 2 distinctions that separate a questionnaire from a survey. A questionnaire is a set of written questions used for collecting information. A questionnaire does not use aggregate…