Posts by Sandy McKee

How To Access Your Target Audience For Your Online Survey

A common hurdle when conducting an online survey is finding the right respondents and collecting enough responses so that you have sound data to make decisions on. If you don’t have access to your target audience, panel companies are a quick and cost-effective method for driving targeted respondents to your online survey. However, as with…

How To Optimize Your Web Form to Increase Enrollment and Donations

It is the giving season, the time when people are reflecting on the year and donating to their favorite charity. Will yours be one of them? Savvy givers are much more discriminating when selecting a charity to support. They want their charitable dollars to be wisely spent. So, it’s no surprise that when it comes…

How To Improve Your Survey Data Quality For Actionable Results

Are you tired of your survey results not being acted on? Despite having put a lot of time and effort into your survey project and getting buy in from stake holders early in the process, no one is taking your results seriously. Maddening isn’t it? Could it be that the quality of your data is…

Creating a Website Design Strategy and Plan

Last May, in conjunction with the release of our app’s new user interface, we rebranded and redesigned our marketing website. The results have been phenomenal with a 31% increase in conversion rate. Want to know how we did it? Let me share. Website Redesign Strategy We had run split tests on different web elements in…

How To Create a Positive Organizational Culture

Patience, passion, and a desire to please, are traits that make our customer support team outstanding. Besides answering questions and solving issues, we strive to make our customers smile and “feel the love”. How you may ask? Well a lot goes into it but we start by: Believing that the customer is always right Hiring…

How to Improve Email Deliverability for Survey Invitations

Despite claims that “email is dead,” it remains the most popular form of communication for organizations. Even with the rise of text messaging and social media, your customers prefer to receive your messages via email. “People still spend half their workday dealing with it, they trust it, and overall they’re satisfied with it, according to…

Are You Asking the Right Survey Questions?

You know you have been asking the wrong survey questions when you have a ton of data and you still don’t have the answers you need. Crafting an effective survey is no easy matter. The key to success is knowing the right questions to ask. Too often, marketing surveys tend to focus on the what…

Using Word Clouds to Present Qualitative Data

Finding ways to give others insight into your qualitative survey data can be challenging. You often end up with pages of response text, which would quickly overwhelm readers. However, word clouds are a great option for instant accessibility to this qualitative data. Word clouds can add clarity during text analysis in order to effectively communicate your…

Use Your Lead Generation Form to Gain Customer Insight

If you are like most marketers, you are likely feeling the pressure to gain more insights into your leads with less time and money. As a marketer you need to: Capture new leads Segment your leads based on interest and needs Nurture your leads Qualify your leads Measure campaign effectiveness and sales conversion rate A…

How to Create Lead Generation Forms to Nurture and Score Leads

You’re not alone if you’ve noticed a decrease in the number of leads your lead generation forms collect. Collecting leads through website lead generation forms is a growing challenge in this age of automated marketing spam and misleading incentives. Unless your website makes a compelling case, your visitors may not see the value in completing…