Posts by Terry Beasley

How to Use Customer Satisfaction Surveys the Right Way

Customer satisfaction surveys are the best way for businesses large and small to find out how customers really feel about products, services, and the shopping experience. But, unfortunately, not all companies use customer satisfaction surveys correctly. Instead of using survey data to identify areas of improvement for the entire organization, some companies use this same…

Using a Survey Tool for Educational Innovation

Educators have a tough job. Between the challenges of standardized tests, parental involvement, and actually getting some teaching done, no-nonsense tools that help get the job done can only make their lives easier. A survey tool may not be on the top most educators’ list of ideas to try, but in fact a robust piece…

5 Mistakes to Avoid Before Launching Your Survey

When creating a survey, it’s typical to focus on writing questions, adding vibrant colors, and pouring over the beautiful results charts that you get from the results. But between creating an engaging survey and gleaning valuable insights from its data comes the launch, a survey phase that is often neglected but very important. We see…

Customer Satisfaction Q&A

Our recent article on doing customer satisfaction surveys the right way prompted us to sit down with our own customer support manager, Taylor Morgan, to get her input on how to properly survey your customers. Here’s what she had to say:

How to Show Only Relevant Survey Questions Using Logic

The path to completing a survey isn’t always linear. Sometimes there are hidden passages, trap doors, and secret rooms that only a few respondents need to access. When you want to make sure your respondents only see questions that are relevant to them without cutting vital questions out of your survey, you need skip logic….

How to Measure Attitudes With Semantic Differential Questions

Semantic differential questions allow for measuring the attitudes or feelings of your respondents that might not be revealed through traditional survey question types. It sounds complicated, but setting up a semantic differential question is simple, and offers big payoffs in data confidence. When to Use Semantic Differential As an example, let’s say we’re conducting an…

Using Max Diff to Find Out What Respondents Are REALLY Thinking

Have you ever seen a survey response like this?   This type of response is referred to as straightlining. It occurs when respondents are in a hurry, or if they actually feel everything is important. When respondents straightline their survey responses you get very little actionable data.  This is where Maximum Differential Scaling, a.k.a. MaxDiff,…