Get Survey Respondents Quickly Using Panel Companies

Panel companies are a great resource for driving targeted respondents to your online survey. A panel company is an organization that matches online respondents to the target audience of your survey, for a fee per complete response. Panel companies can help answer the question, “Who is going to take my survey?” Quality Survey Respondents? One…

How to Use Email Segmentation to Improve Customer Survey Frequency and Effectiveness

Today, researchers and marketers are under a lot of pressure to survey customers more frequently and get answers faster.

At the same time, it’s getting more difficult to get responses from our customers. Survey response rates are dropping across virtually every industry.

In this article we’ll talk about sending out more surveys, but to smaller segments of your customer list.

Benefits of Making Your Survey Mobile-Friendly

Consumers and business audiences alike have now adopted mobile technology on an unprecedented scale. So much so, that you can no longer make the assumption that your surveys will be taken on a desktop or laptop computer. In fact, SurveyGizmo has seen an 107 percent increase in surveys taken on a mobile device in the…

Building Better Online Survey Email Invitations

Here at SurveyGizmo we are always getting great questions from our customers about the best ways to build better online survey email invitations. We have some great suggestions! Once you have written a great subject line (Learn more here: Improve your email campaign rates with better subject lines), you can get down to the business…

Getting Survey Responses: Social Media vs. Panel Companies

As social media continues to grow, it is no surprise that market researchers are turning to Facebook, Twitter and LinkedIn to distribute their surveys. If you are still a social media doubter, take a look at these amazing stats from The Social Skinny: There are more Facebook users than cars (over 800 million active users)…

Shampoo for a Bald Man?: Choosing the Right Incentive

If you have decided to offer an incentive for completing your survey, please choose wisely! The right incentive can make or break your response rate! First choose the type of incentive that you would like to offer. There are three primary types of incentives: Individual rewards of monetary value – This would mean that you…

Improve Your Email Campaign Response Rates with Better Subject Lines

Standing out in a potential respondent’s email inbox is one of the biggest challenges for online survey researchers. A carefully crafted subject line is a quick way to improve your email campaign response rate. Before you get anyone to read the content of your email you have to get them to open your email. The…

Get Better Survey Data By Avoiding Overlapping Ranges

When crafting a multiple-choice question the choices need to be: Mutually exclusive, and Exhaustive In other words the choices should not overlap and they should cover all possible answers to the question. This seems straightforward enough but that’s not always the case. Let’s look at a couple of examples. Example 1. How long have you…

Likert Scale – What is it? When to Use it? How to Analyze it?

In all likelihood, you have used a Likert scale (or something you’ve called a Likert scale) in a survey before. It might surprise you to learn that Likert scales are a very specific type of survey question, and what you have been calling “Likert” may be something entirely different. Not to worry — researchers that…