Election Day: A Big Day for Polls and Sampling

Election season is the time for lots of polls, which makes it a good time to highlight what they can teach us about our surveys! Basically a poll is just a type of survey, so the principles that make polling powerful also apply to surveys.

Political Polling and Small Sample Sizes

A type of survey in which there is much interest this month is the political poll. Questions I hear a lot are, “Can the polls be trusted?” and “How can they get away with polling so few people?” We can increase our understanding of polls by answering two questions: How can polls be accurate with…

How to Restrict Access to Your Survey

Every so often we are asked how to insure that only people invited to take a survey by email can access it. This can be helpful when you want to survey your list and don’t want people outside that list skewing your results. Restricting access in this way can be done with one simple checkbox…

How to Survey a Percentage of your Website Visitors

Your survey sample size, or the number of people from your target population that you distribute your survey to, has a big impact on both your costs and your data. Too few respondents means your data may not be representative of the population, leaving you with inaccurate results).

Business Cards Are So 1990…

A customer called in today and said she was setting up a laptop as a kiosk and wanted people to take a survey, but she needed to have a fresh survey to appear every time a new person came to the laptop and she could not figure out how to do it. Not to worry! …

Survey Incentives? Wrong Motivation, Wrong Outcome

Generally speaking, I don’t approve of using incentives to get responses for a survey.  In my experience survey incentives create the wrong motivation, set the wrong expectations, and deliver the wrong outcomes.  Instead, survey designers should strive to communicate the value of their research to drive people to answer their questions.  Let me show you…