Conducting Customer Feedback Research with a Single Tool [CASE STUDY]

Denver Food Group streamlines customer feedback research with SurveyGizmo. Denver Food Group (DFG) helps clients build the most craveable products in the world while remaining affordable. By combining culinary and research experience, DFG is able to give greater direction to Marketing and Product Development teams in the Food and Beverage Industry. With over 80 years…

Webinar Recap: Why Customer Experience is Worth It

This week, alongside industry experts from Mastercard, AlienVault, and OpenWater, SurveyGizmo hosted an hour-long webinar that discussed the details of building an integrated customer experience program in a modern organization. [ACCESS THE ON-DEMAND WEBINAR RECORDING HERE] Session Highlights To lay a solid foundation for a successful customer experience program, it needs to be integrated into the…

Coupling CX Data Collection with Decision-Making Isn’t As Hard As You Think

“It’s an interesting time to study and talk about customer experience because there’s still no one size fits all approach,” says Blake Morgan, a Forbes contributor. “In fact most people don’t even agree on who should drive customer experience, let alone ‘own’ it.” Offering CX is the number one priority for companies across the country,…

Think of Your Clients as People — Not Numbers

I first heard of this great ideology at a conference a few years back — we aren’t in the business-to-business world or the business-to-consumer world — rather, we are in the human-to-human world. This was popularized by Bryan Kramer, CEO of Purematter and frequent TED Talk speaker on the topic of H2H. “Businesses do not…

Moving at the Speed of Customer Experiences [CASE STUDY]

The ASK LISTEN RETAIN program is a revolutionary online tool aimed at gauging customer satisfaction, building customer loyalty and enabling customer retention that works in combination with either telephone based customer satisfaction surveys and/or online surveys. The survey feedback empowers businesses in systematically gathering, analyzing, and using the information to enhance customer satisfaction and address…

Creating Experiences That Sell in The Experience Economy

Thriving in the Experience Economy Customer’s expectations have undoubtedly changed. Think of yourself as the customer and audit how you judge each company you provide business to. Drawing a common thread through these will show you what you perhaps inadvertently look for — friendly environment? Funny employees? Prompt service? Autonomy? Free cookies? Then, take a…

Cultivating a Customer-First Culture

The following post is part of a series that will help inform readers about the importance of Customer Experience. The series will provide best practices and tactics for turning your customers into loyal advocates of your brand. Previous posts in the series can be accessed via the following links: Exploring Data-Driven Customer Science in The…

NPS In the Field: Q&A With Industry Expert Pam Goodfellow

If we were to claim our unconditional love for a metric, it would most certainly be the almighty Net Promoter Score. Not only do we share our own NPS on a weekly basis at our company meetings, but we find avenues (such as here in our blog) to write further about it.   Yet, we…

Exploring Data-Driven Customer Science in The Context of Great Customer Experience

The following post is part of a series that will help inform readers about the importance of Customer Experience. The series will provide best practices and tactics for turning your customers into loyal advocates of your brand. I came across the term, “data-driven customer science” for the first time when I read it in an…