As a digital marketer, you are probably looking for ways to improve your ad copy and web content to attract more leads. While a consumer research study will give you the information you need, you are probably leery of launching one knowing that your customers are already suffering from survey fatigue. The good new is…
ASK LISTEN RETAIN (ALR) is a software company that helps companies realize the power of engaged, loyal, happy customers. Through customer satisfaction surveys and high-level market research, ALR brings customer feedback to the forefront, helping companies to improve their service and, in turn, increase profits. As a company, ALR prides themselves on excellence. They excel…
Customer satisfaction surveys are the best way for businesses large and small to find out how customers really feel about products, services, and the shopping experience. But, unfortunately, not all companies use customer satisfaction surveys correctly. Instead of using survey data to identify areas of improvement for the entire organization, some companies use this same…
Too often, IT departments are understaffed, underfunded and under-appreciated. Sound familiar?
Quantitative research is a critical component of any product management team. It can drive growth, improve retention, and provide product direction.
In business, your customers matter. The people who use your services, rely on your products, and build relationships with your brand are among the most important elements in your day-to-day operations.
If you change your relationship status on Facebook from single to married, expect the ads to change along with it. Same thing if you hit a certain milestone, “like” different pages, or change your job.
Focusing on new business goals for the upcoming year is a crucial component for success. Setting reachable goals and benchmarks may involve numerous areas within the company. Some areas may only require minor changes. Others may require a completely new approach to meet the changing trends of the new year.
Every company, no matter its services, products, or abilities, relies on a positive reputation to stay afloat. Whether this perception is in the media, within an industry, or word of mouth among friends, a company everyone hates isn’t likely to stay open for long.
As your business grows, chances are the bottom line doesn’t match up as closely as you’d like with the front line. What we mean is that face-to-face interactions happen less and less as a business grows, whether B2B or B2C, and customer retention strategies become more convoluted. This creates disconnect between you and your customers.