How to Create Perceptual Maps from Survey Data

What is a Perceptual Map? A perceptual map is a chart used by market researchers and businesses to depict and understand how target customers view and feel about a given brand or product. Perceptual maps can also be referred to as product positioning maps. These useful charts allow organizations to understand their brand or product’s…

The Importance of Storytelling with Data

It’s a big trend: storytelling with data. But what is it? How do you do it? Is it really the best way to communicate data insights to your organization? This post will answer those questions and leave you with tips to start using in your storytelling with data efforts. When storytelling with data think of…

What is Data-Driven Decision-Making in HR?

When you think of managing people in an organization, it may not sound like a great fit to have a data-driven management style. Afterall, HR is about managing human beings so perhaps a more instinctual or emotional approach would be best suited? Think again.   Data-driven decision-making in HR is a leading way for HR…

Top 5 Data Visualization Techniques to Start Using Now

HIGHLIGHTS: The five best data visualization techniques to always remember when visualizing data include knowing your audience, focusing on your purpose, choosing charts based on what you want to show, specifically picking the right colors and aesthetics, and testing your work. More best practice tips on creating effective data visuals can be found here. There are…

Why Use Data Visualization?

Highlights We just published Executive Communication: Creating Irrefutable Business Stories With Data e-book. Inside the data visualization best practice guide learn the power of storytelling, why to leverage decision-modeling, and how to architect an easily digestible data dashboard. This resource was co-authored with business intelligence and data science experts Donald Farmer from TreeHive Strategy and…