SurveyGizmo Marketing Resources:

Guide to Great Survey Design

The Step-by-Step Process that Powers the World's Best Surveys


When you need to reach a very specific audience panels can offer precise demographic targeting. But without the right disqualifying logic and quotas you can end up paying for responses you cannot use.


If you need to collect data you can act on with confidence, you can't run just any old survey. You need to design a truly great survey.


Our team of top-notch survey experts have pulled together their years of experience to provide The Guide to Great Survey Design, which we're delighted to share in this new ebook.


From establishing survey objectives to presenting your final results, we walk you through the entire process of running a survey project.


This 42-page guide includes:

  • Question types you need to avoid to prevent survey fatigue
  • Calculators for response rate and audience size
  • The best options for distributing your survey
  • How to use survey goals and objectives to drive your project's success and many more tips!

Download this free ebook today, and start creating seriously great surveys tomorrow.