How Creating Results Breaks The Mold of Traditional Market Research

The Problem As Creating Results repositioned from a real estate agency to a seniors-focused marketing firm, they needed to establish credibility as experts in this niche. A tool was needed that would enable Creating Results to go beyond traditional market research methodologies. The Results Creating Results’ Social, Silver Surfers survey reveals the truth about seniors’…

Faster, Higher Quality Market Research with SurveyGizmo [CASE STUDY]

Geodata Survey streamlines their international data collection and analysis workflows via SurveyGizmo. Geodata Survey provides strategic solutions that add value to their clients through the integration and application of consulting and advisory services with a multidisciplinary team of professionals able to meet the needs and demands of the business and institutional environment on the road…

Redefining Big Data Maturity via Targeted Surveys [CASE STUDY]

Meet AtScale AtScale is a provider of big data analytics software to enterprises such as Visa, Macy’s, Bloomberg, and Comcast. Founded by a team of Apache Hadoop framework and business intelligence veterans, AtScale bridges the gap between the business user, their favorite visualization tools, and their underlying big data platform. While building BI solutions on…

Marketing, Club Dates, and Research — What They All Have In Common When Conducting Brand Research

“Research is a lot like rock ‘n’ roll, where you’ve gotta do a couple of club dates in a more intimate setting to get the feel of the crowd.” – Mark Evans, CMO, AIA Corporation We held an extremely fun webinar this week about how marketing leaders today are leveraging the expertise that is found…

3 Reasons to Attend Our Brand Research Webinar on August 29th

Tune in August 29th for a virtual session like you’ve never experienced. Tricks of the Trade: Learn How to Supercharge Your Brand With Research August 29th, 2017 from 1-2pm ET RESERVE YOUR SEAT! The good old webinar. It’s a great way to learn about and be exposed to different perspectives on things happening in your…

The Higher the NPS, The Larger The Market Share

The following post is part of a series that will help inform readers of the power that a company’s Net Promoter Score has on its long-term business goals. (Source: Satmetrix. “The ROI of NPS: How to Focus on Customer Loyalty Delivers Financial Gains.” PDF. Accessed online July 18, 2017.) Satmetrix, a CXM software company and…

Back to the Basics of Market Research

In a world where endless new information is available at our fingertips, it’s a nice reminder to always use the fundamentals of sound research so that your credibility, legitimacy, and reputation stay intact. It’s more potent than ever — if you’re relying on research or conducting research — that well-supported facts are a must-have in…

State of Branding 2017: Key Trends in Brand Research to Improve Your Strategy

In December 2016, Bynder — a digital asset management software vendor — surveyed 562 global brand managers on the challenges they face, their priorities for 2017, and their approach to technology. Their report gives branding and marketing professionals insight into how brand marketing is evolving in a consumer-centric, digital age. The results of the survey were…

Translating Market Research to the Language of Value Propositions

Can you walk the walk and talk the talk? Today’s post is brought to you by market research expert Kathryn Korostoff — who heads up Research Rockstar. Find the full article in our latest ebook, Adapting to the Digital Brand Landscape Using Research. While there are various definitions of “value proposition,” the essence is this:…

How to Measure and Prioritize Critical Brand Attributes

Applying PIE: Potential, Importance, and Ease to your marketing and branding strategy. Knowing your core brand attributes, sometimes referred to as brand values, can lead to smarter decisions, hyper-focused advertising efforts, and higher ROI by hitting your key audience at the right time with the right message and offering the right product or service.  …