The State of Branding (Case Study)

Bynder keeps their finger on the pulse of modern-day marketing by conducting a comprehensive State of Branding report. Marketing Trends Move Fast – Blink and You Just Might Miss Them In today’s ever-connected, digital era, the evolution of brand marketing is moving more quickly than ever before. Times are changing, conventional rules are being broken,…

Ask, Listen, Retain: How One Company Turned Customer Satisfaction into Sales

ASK LISTEN RETAIN (ALR) is a software company that helps companies realize the power of engaged, loyal, happy customers. Through customer satisfaction surveys and high-level market research, ALR brings customer feedback to the forefront, helping companies to improve their service and, in turn, increase profits. As a company, ALR prides themselves on excellence. They excel…

One Quick Trick to Improve Questionnaire Design

Our guest blogger today is Kathryn Korostoff of Research Rockstar. Research Rockstar’s team of 10 expert instructors teaches 25+ market research topics in a virtual classroom (no travel required).  Professional market researchers know some great questionnaire design tactics to make sure that their surveys will collect the highest quality data possible. Here’s one you may not…

Longitudinal Versus Cross-Sectional Studies: A Busy Business’s Primer

Survey projects can fall into one of two main categories: longitudinal and cross-sectional. Each one has its strengths and weaknesses, and which category is right for you will depend on what kind of data you are collecting and what kind of insights you need to glean from the results. Let’s take a look at longitudinal…

A Small Business’s Guide to DIY Market Research

Marketing would be a whole lot easier if we could read our customers’ minds. Being able to create new products, features, and pricing that speak directly to their needs would exponentially simplify our jobs. Sadly, most of us lack psychic powers. We mere mortals need a way to learn about what our audience wants, how…

The 5 Pitfalls That Every Market Researcher Faces (and How to Avoid Them)

SurveyGizmo CEO Christian Vanek was among those industry leaders invited to speak at this year’s Festival of NewMR. This virtual event brought leaders in the market research industry together to share experiences and visions for the future of the market research industry.  His presentation, “A Comedy of Errors: Anonymous Stories of Research Mess Ups,” covers…

TSIA Case Study: Increasing Retention and Conversion With Salesforce and SurveyGizmo

The highest performing technology companies trace their success back to the fact that they base their business decisions in hard data. But, all of the data in the world can’t help if it’s not organized, analyzed, and acted upon. A major technology services association, the Technology Services Industry Association (TSIA), was collecting a lot of…

Two Magic Words that Get the Attention of Executive Readers

Our guest blogger today is Kathryn Korostoff of Research Rockstar. Research Rockstar is an organization committed to teaching research techniques and best practices through accessible, effective market research classes. Our professional training team has curated a set of our favorite classes just for SurveyGizmo users. Today, Kathryn covers a quick, easy way to help executives better understand…

Survey Programming Services: Building Your Projects Faster

Small teams are often asked to do the work of big organizations, especially when it comes to conducting research and developing custom data collection projects. But when small teams are working so hard, time is often the most limiting factor. This is when SurveyGizmo’s Programming Services  team steps up to help. Maybe you have a…

8 Things You Need for Market Research Success in 2017

As the year gets underway, market researchers have some exciting trends to watch. Professional researchers from a myriad of industries must focus their market research activities in eight important areas. These segments are predicted to develop in big ways.