The Higher the NPS, The Larger The Market Share

The following post is part of a series that will help inform readers of the power that a company’s Net Promoter Score has on its long-term business goals. (Source: Satmetrix. “The ROI of NPS: How to Focus on Customer Loyalty Delivers Financial Gains.” PDF. Accessed online July 18, 2017.) Satmetrix, a CXM software company and…

Back to the Basics of Market Research

In a world where endless new information is available at our fingertips, it’s a nice reminder to always use the fundamentals of sound research so that your credibility, legitimacy, and reputation stay intact. It’s more potent than ever — if you’re relying on research or conducting research — that well-supported facts are a must-have in…

State of Branding 2017: Key Trends in Brand Research to Improve Your Strategy

In December 2016, Bynder — a digital asset management software vendor — surveyed 562 global brand managers on the challenges they face, their priorities for 2017, and their approach to technology. Their report gives branding and marketing professionals insight into how brand marketing is evolving in a consumer-centric, digital age. The results of the survey were…

Translating Market Research to the Language of Value Propositions

Can you walk the walk and talk the talk? Today’s post is brought to you by market research expert Kathryn Korostoff — who heads up Research Rockstar. Find the full article in our latest ebook, Adapting to the Digital Brand Landscape Using Research. While there are various definitions of “value proposition,” the essence is this:…

How to Measure and Prioritize Critical Brand Attributes

Applying PIE: Potential, Importance, and Ease to your marketing and branding strategy. Knowing your core brand attributes, sometimes referred to as brand values, can lead to smarter decisions, hyper-focused advertising efforts, and higher ROI by hitting your key audience at the right time with the right message and offering the right product or service.  …

Does Your Brand Have Value?

Measuring a brand’s value begins with conducting a brand equity study. If someone were to ask you what is the hard value of your company, it’s property, or even the annual year-over-year sales were, you’d likely be able to tell them with supporting numbers in hand. Yet, if you were asked how much your brand…

What Exactly is a Brand, and Why Should I or My Company Care?

Investing in high-quality research for your brand will not only help your company grow but will keep your company relevant. The very idea of branding for a company has evolved exponentially over the years. From the advertising boom of the 1950s to the digital era we live in today, keeping pace has become a never-ending…

The State of Branding (Case Study)

Bynder keeps their finger on the pulse of modern-day marketing by conducting a comprehensive State of Branding report. Marketing Trends Move Fast – Blink and You Just Might Miss Them In today’s ever-connected, digital era, the evolution of brand marketing is moving more quickly than ever before. Times are changing, conventional rules are being broken,…

Ask, Listen, Retain: How One Company Turned Customer Satisfaction into Sales

ASK LISTEN RETAIN (ALR) is a software company that helps companies realize the power of engaged, loyal, happy customers. Through customer satisfaction surveys and high-level market research, ALR brings customer feedback to the forefront, helping companies to improve their service and, in turn, increase profits. As a company, ALR prides themselves on excellence. They excel…

One Quick Trick to Improve Questionnaire Design

Our guest blogger today is Kathryn Korostoff of Research Rockstar. Research Rockstar’s team of 10 expert instructors teaches 25+ market research topics in a virtual classroom (no travel required).  Professional market researchers know some great questionnaire design tactics to make sure that their surveys will collect the highest quality data possible. Here’s one you may not…