How to Measure and Prioritize Critical Brand Attributes

Applying PIE: Potential, Importance, and Ease to your marketing and branding strategy. Knowing your core brand attributes, sometimes referred to as brand values, can lead to smarter decisions, hyper-focused advertising efforts, and higher ROI by hitting your key audience at the right time with the right message and offering the right product or service.  …

Does Your Brand Have Value?

Measuring a brand’s value begins with conducting a brand equity study. If someone were to ask you what is the hard value of your company, it’s property, or even the annual year-over-year sales were, you’d likely be able to tell them with supporting numbers in hand. Yet, if you were asked how much your brand…

What Exactly is a Brand, and Why Should I or My Company Care?

Investing in high-quality research for your brand will not only help your company grow but will keep your company relevant. The very idea of branding for a company has evolved exponentially over the years. From the advertising boom of the 1950s to the digital era we live in today, keeping pace has become a never-ending…

The State of Branding [CASE STUDY]

Bynder keeps their finger on the pulse of modern-day marketing by conducting a comprehensive State of Branding report. Marketing Trends Move Fast – Blink and You Just Might Miss Them In today’s ever-connected, digital era, the evolution of brand marketing is moving more quickly than ever before. Times are changing, conventional rules are being broken,…

Ask, Listen, Retain: How One Company Turned Customer Satisfaction into Sales

ASK LISTEN RETAIN (ALR) is a software company that helps companies realize the power of engaged, loyal, happy customers. Through customer satisfaction surveys and high-level market research, ALR brings customer feedback to the forefront, helping companies to improve their service and, in turn, increase profits. As a company, ALR prides themselves on excellence. They excel…

One Quick Trick to Improve Questionnaire Design

Our guest blogger today is Kathryn Korostoff of Research Rockstar. Research Rockstar’s team of 10 expert instructors teaches 25+ market research topics in a virtual classroom (no travel required).  Professional market researchers know some great questionnaire design tactics to make sure that their surveys will collect the highest quality data possible. Here’s one you may not…

Longitudinal Versus Cross-Sectional Studies: A Busy Business’s Primer

Survey projects can fall into one of two main categories: longitudinal and cross-sectional. Each one has its strengths and weaknesses, and which category is right for you will depend on what kind of data you are collecting and what kind of insights you need to glean from the results. Let’s take a look at longitudinal…

A Small Business’s Guide to DIY Market Research

Marketing would be a whole lot easier if we could read our customers’ minds. Being able to create new products, features, and pricing that speak directly to their needs would exponentially simplify our jobs. Sadly, most of us lack psychic powers. We mere mortals need a way to learn about what our audience wants, how…

The 5 Pitfalls That Every Market Researcher Faces (and How to Avoid Them)

SurveyGizmo CEO Christian Vanek was among those industry leaders invited to speak at this year’s Festival of NewMR. This virtual event brought leaders in the market research industry together to share experiences and visions for the future of the market research industry.  His presentation, “A Comedy of Errors: Anonymous Stories of Research Mess Ups,” covers…

TSIA Case Study: Increasing Retention and Conversion With Salesforce and SurveyGizmo

The highest performing technology companies trace their success back to the fact that they base their business decisions in hard data. But, all of the data in the world can’t help if it’s not organized, analyzed, and acted upon. A major technology services association, the Technology Services Industry Association (TSIA), was collecting a lot of…