Our guest blogger today is Kathryn Korostoff of Research Rockstar. Research Rockstar is an organization committed to teaching research techniques and best practices through accessible, effective market research classes. Our professional training team has curated a set of our favorite classes just for SurveyGizmo users. Today, Kathryn covers a quick, easy way to help executives better understand…
Small teams are often asked to do the work of big organizations, especially when it comes to conducting research and developing custom data collection projects. But when small teams are working so hard, time is often the most limiting factor. This is when SurveyGizmo’s Programming Services team steps up to help. Maybe you have a…
As the year gets underway, market researchers have some exciting trends to watch. Professional researchers from a myriad of industries must focus their market research activities in eight important areas. These segments are predicted to develop in big ways.
Misinformed or poor data can have wide-reaching negative ripple effects on a product and company. Product Managers know that the data and research they provide informs critical product decisions.
It’s no secret that acting quickly is essential to succeeding in the tech industry.
A well-designed product survey can reveal valuable insights into your customer’s needs, wants, and purchasing habits, increasing product growth, retention and impacting the product roadmap. Through customer interviews, running surveys, and examining analytics Product Managers can gather actionable data. Fortunately, powerful, easy to use tools like SurveyGizmo make it faster and easier to get results.
Your user experience (UX) team needs accurate and useful data to succeed, and user surveys provide one of the most flexible, cost-effective, and valuable ways to collect the data you need. However, if you don’t design your surveys properly, you can’t achieve the quality feedback you need and end up wasting your time.
Whether you’re conscious of it or not, your own internal biases will affect how you perform market research.
Buying a home, whether it’s your first or fifth, is a stressful process with hundreds of factors influencing your final decision. Factors range from the physical, like how much work the house needs to become a home, to the financial, like mortgage rates.
Move over conjoint analysis. There’s a better method for determining exactly which features need to be included in your next breakthrough product or service. Start taking notes.