Many companies in the B2B sector think that brand awareness is something that only B2C operations need to worry about. If you are one of those people you may want to think again.
For surveying your target audience to work, you need to do two things: you need to get your audience to respond to your survey, and you need to make sure you don’t make any mistakes that compromise the integrity of the results.
When you create an enterprise persona, you’re in effect turning a part of your customer base or target audience into a “person.” Thinking of your audience in this personified way helps you create content that connects with them and that they find useful.
You’ve finished conducting your market research and now have a veritable ocean of raw data to sift through. You must further categorize the data in order to make sense of why, exactly, this information matters to your specific study (and the greater world around you) in the first place.
How successful are your content marketing efforts? Do you know what type of content your audience values? Do you know how to measure the success of your content marketing efforts? Before you can measure your efforts, you first need to determine the desired result. What do you want your content to accomplish? Knowing your goal will…
Customer journey maps can be a vital component of understanding customers’ experience when they interact with your business. Because they make customer experience visual, they can help you understand what your customers are thinking and feeling as they engage at every level with your company.
Cross tabulation reports (called cross tabs) go a long way in helping to compare and analyze two questions and identify trends and patterns within your data… but determining statistical relevance is another matter. That’s where our Chi Square calculator comes in handy.
This is the third article in a series about data-driven executives and organizations. You may want to start by reading Part 1 on Data-Driven Strategy and Part 2 on Data-Driven Product Development.
We use the word “brand” so often that we tend to lose sight of what it really, truly means. You company’s brand is not simply its logo or its slogan. Rather, the brand encompasses the most important aspects of marketing: the message that you send to consumers, the framing and tone of your companies advertising method…
This is the second in a three part series on data-driven organizations. You may want to start by reading Data-Driven Strategy & Executives: Pitfalls and Possibilities