Choice-based conjoint is the most recent addition to the SurveyGizmo market researcher’s toolkit. Sometimes abbreviated to CBC, choice-based conjoint evaluates which attributes in a product customers value the most. This is done by presenting survey respondents with multiple variations of a product, each with a randomized combination of attributes. Over several questions, respondents are asked to choose…
Marketing is the lifeblood of any company, and failure to appreciate this fact may result in empty aisles bereft of customers, lackluster sales, and anemic business growth. Even knowing these facts, however, many businesses are incapable of understanding when their best marketing efforts fall short of the goal. A number of reasons might account for…
In part two of our three part series that acts as an introduction to market research, we explore how online survey software can work double time to help you design, distribute, collect, and analyze competitive analysis surveys.
You’re already sold on the importance of market research. You know that the best way to save money, save time, and drive true innovation within your company is to base your decision-making process on data that you collect about your exact audience and niche.
Marketers hold great value within an organization, but skill in promoting a business, product, or service does not mean universal knowledge. As such, many marketers commit time to external research in order to make educated decisions.
Lets be frank: It’s easy to get overwhelmed, in any sphere of life. Throw into play the often rigorous demands of the business climate in which we operate in today, and it can feel like chipping away at a veritable mountain of tasks with no clear path forward.
With more than a billion online users, Facebook is an obvious choice for nurturing online discussion and communication – even within the closed focus group setting. Especially if your team is on a budget.
Marketing research helps businesses and organizations make critical decisions. However, it would be a mistake to assume that only expensive, elaborate research can provide the essential information that organizational leaders need in order to make those strategic decisions.
Conjoint analysis is a statistical technique typically used by market researchers to quantify the impact of various factors on consumers’ buying behavior.
At the 2016 Corporate Researchers Conference, Coca-Cola’s Global Director, Strategy & Innovation, Jillian Tirath shared a fascinating story – that you can learn from to super charge your own market research.