How to Use Cross-Sectional Studies for Market Research

“Cross-sectional study” is a complicated name for a simple concept. Think of it as a snapshot. Cross-sectional studies capture a single moment in time, collecting information from a study group at just one point. This is usually in the form of a single survey, questionnaire, or observation. In short, a cross-sectional study makes comparisons between…

5 Survey Terms Everyone Should Know

Like most professions, the world of data collection is full of jargon. Market researchers who spend years running complex projects can casually throw around sophisticated survey terms, but the rest of us need a little help from time to time. That’s why we’ve compiled this glossary of five common survey-related terms that may be a…

The First Timer’s Guide to Surveying With Panels

Surveys are important research tools, and the results can have far-reaching impacts on your company’s business plan or the results of your PhD. dissertation. When so much is riding on your data, getting high quality survey results will be the difference between successful, accurate insights and unreliable noise. One of the most common questions we…

Representative Samples: Does Sample Size Really Matter?

During the early phases of a survey project, a common question is, “How do I get responses from every person I survey?” The answer is, usually, you don’t need to. Unless you’re working with a very small group, the vast majority of the time, you only need to get responses from a smaller portion of…

Statistical Significance in Market Research

I’ve been doing survey design and market research for 25 years and I’m still amazed when I’m asked, “How many responses do I need to make my study ‘statistically significant’?” Hearing those words “statistically significant” in a market research context always confuses me. My usual response is, “What exactly do you mean by that?” I…

How New Belgium Uses Surveys to Make Amazing Craft Beer

Earlier this summer I was fortunate enough to tag along with a friend to a personal tour of the New Belgium Brewery in Ft. Collins, about an hour north of SurveyGizmo’s headquarters in Boulder, CO. Instead of getting the usual tour, we were guided by New Belgium’s Sensory Specialist, Lindsay Guerdrum. She gave significant attention…

Types of Market Research and Their Differences

There are many different types of market research that cover various areas of study, and as a result are often misunderstood. Whether you’re interested in learning more about your customer’s buying habits or how much they might pay for a new product, market research can help (if you use it correctly). To help you identify…

How to Develop A Market Research Plan

Market research can often get de-prioritized. Yet, having an effective market research can be a game changer for your marketing strategy. By taking the time to craft a goal-oriented market research plan, you can ensure that your team is keeping its focus on high value initiatives that will either give you a leg up on…

When to Use Qualitative Versus Quantitative Market Research Questions

When analyzing your consumer survey data, are you seeing the whole picture? Or are you stuck trying to connect the dots? If your data looks more like a pointillistic painting rather than a real live photograph than you’re not collecting enough of the right data. Pointillism is a painting style that uses dots or points…

The Answer to All of Your Market Research Questions: It Depends

If you have attended any of the SurveyGizmo Online Academy classes that I teach, you will surely recognize my propensity for answering questions with the phrase, “It Depends”. This might make a funny joke that makes me and my co-presenter (and maybe even you?) laugh, but it does not help you with your questions. For…