Should Market Researchers Be Excluded From Market Research Studies?

Are you excluding marketers and market researchers from your market research studies? Do you ever wonder why? And should you continue to do so? If you do not want to read this entire article, I will give my opinion: No! Marketers and market researchers should not be excluded from your market research studies. Why are…

Get Feedback on Your Survey: Getting Out of Your Comfort Zone

As market researchers, we are dedicated to our craft. We work with numbers and text responses and turn them into stories. We often hand this information over to our colleagues or customers so that they can use this valuable information to become successful, but we don’t always know if what we are doing is making…

Using Qualitative Exploration to Create Quantitative Surveys

Quantitative surveys have a flaw: How do you know that the questions you are asking represent the most important factors to the decision you’re making? If you don’t ask the right questions, or you skip an important factor it could lead to bad conclusions — or worse no conclusion at all. Here’s an example, imagine…

The Two-Phased Approach to Market Research Surveys

Surveys are the backbone of effective market research. However, the RROI (Real ROI) lies in the actions you take based on the information you get from your surveys. Too often a survey produces more questions than it answers. The approach described below aims to mitigate this problem.   Survey Design and Analysis has pioneered a…

The Market Research Event: Day One Recap

It’s the start of the second day here at IIR’s Market Research Event. I already have two additional posts I’ll write today — but wanted to catch up on yesterdays’ deluge of information. Many of the sessions I attended were quite good. Though I think the first session I blogged about Leveraging Facebook at Taco…

Statistics and Market Research in Online Surveys

At Survey Design and Analysis I am the resident survey expert and statistician. Okay I admit it, “I am a statistician..” Statistics is a big part of Market Research but I’m not sure that is well understood. What exactly is a statistician and why is it important in Market Research? Quality Improvement guru, Bill Sherkenbach…