Google Says Your Marketing Needs Data…But Where Do You Find It?

Google recently made a great case for the claim that a strong media plan and a solid creative campaign aren’t enough for online marketing anymore. In the Think With Google article “Why Brand Marketing Needs a New Formula,” Google advocates for the use of data to make brand marketing campaigns connect with the target audience.

How to Get More, Faster From Sales Lead Research

There are many moving parts involved in the B2B sales process, and a lot of lengthy research involved in pursuing sales leads. Being as efficient as possible during the time allotted for sales lead research is crucial to your success as a salesperson.

Content Marketing With Surveys: A Step-by-Step Guide

Good content marketers know that data-backed research is the best way to increase our content’s credibility. We spend hours scouring the internet for the best, most authoritative data to support our arguments. But wouldn’t it be awesome if other people were citing YOUR research in THEIR content? The potential benefits of creating your own studies…

How to Use Surveys Throughout the Buyer’s Journey

Marketers in general, and content marketers in particular, are under a lot of pressure these days. We’re expected to deliver the right content to the right people, at the right time, in the right format, and on the right channel and device. That’s a lot to get right. Of course, this situation begs the question:…

How To Collect Consumer Insight With A Customer Journey Map

Today’s savvy consumers not only prefer but also expect personalized and targeted brand messages. According to Accenture Personalization Survey: “More than half (60 percent) say they want retailers to be able to issue personalized, real-time promotions, and in exchange for personal information, consumers expect rewards and benefits such as exclusive deals (64 percent), one-time discounts…