6 Types of Market Research Surveys That Smart Marketers Use

The day-to-day craziness of marketing can sometimes prevent us from pausing long enough to examine the big picture. But without the full view created by large scale types of market research, we risk steering into uncharted territory without a map. Even when deadlines loom and social media beckons, we need to check in with our…

Getting Online Feedback for Websites and Ads With Website Intercept Surveys

Website intercept surveys can sound like a complicated technical tool, but they’re really nothing more than the website pop-ups you encounter like this one: When done well, these surveys can help website visitors easily offer feedback on their experience. They also let advertisers gain insight into their online campaigns’ effectiveness. Intercepts Evolved from Horrible to…

Use Your Lead Generation Form to Gain Customer Insight

If you are like most marketers, you are likely feeling the pressure to gain more insights into your leads with less time and money. As a marketer you need to: Capture new leads Segment your leads based on interest and needs Nurture your leads Qualify your leads Measure campaign effectiveness and sales conversion rate A…

How to Create Lead Generation Forms to Nurture and Score Leads

You’re not alone if you’ve noticed a decrease in the number of leads your lead generation forms collect. Collecting leads through website lead generation forms is a growing challenge in this age of automated marketing spam and misleading incentives. Unless your website makes a compelling case, your visitors may not see the value in completing…

Increase Attendee Registration With a Better Signup Form

You have put a lot of thought, time, and effort into planning your event. But have you put much thought into your event registration form? You should. Did you know that at least a third of individuals will abandon the registration process? It would be a crying shame to have put so much effort into…

How To Use a Qualitative Survey For Event Planning

Planning an event takes a lot of thought and coordination (not to mention energy). One of the most important steps you can take in planning your event is to conduct a preliminary survey to determine the needs and expectations of your audience. This can help you determine topics, speakers, venues, dates, etc. that appeal to…

Types of Marketing: Direct and Indirect

There are many types of marketing from email marketing and guerilla marketing to interruption marketing and mobile marketing. Each type has their own unique purpose and objective and it’s important to know which type to leverage for your next campaign. In this post we will discuss two common types of marketing: direct and indirect. Direct…

Sharing Unfounded Market Statistics Can Hurt Your Credibility

As a marketer I love statistics. When used well, they can really hammer home a message. Take this one for example: 73.6% of all statistics used in marketing are inaccurate, misleading or made up. It’s very compelling isn’t it? When you read that stat, did it resonate with you? Did it grab your attention? Google…

Using Marketing Surveys to Cut Split Test Run Time in Half

As a marketer you know that your website is judged by more than just its content. The look and feel of your site are key factors in keeping users on your page. You need to make a good first impression in less than 50 milliseconds. That is all the time it takes for people to…