Net Promoter Scores by SurveyGizmo

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Learn How to Score Big with NPS

Net Promoter Score is a measurement used by many businesses as one of the main metrics of overall health, but can it be relied on as the single best measurement?

There is some controversy surrounding that question. Download our eBook to clear up the confusion and learn how to use Net Promoter Scores as a part of your overall business strategy to drive revenue and ensure long-term business success.

Ebook Cover

Learn How to Score Big with NPS

How does it work?

Net Promoter Score is calculated on a scale from -100 to 100 by asking an individual how likely they are to recommend your business to their family and friends on scale from 0 to 10. The individual scores are then bucketed as:

NPS Scale
  • Detractors (0-6): unhappy customers who may spread negative word-of-mouth.
  • Passives (7-8): not particularly unhappy, but may be susceptible to advances from competitors.
  • Promoters (9-10): loyal customers who not only continue to purchase, but advocate for others to buy as well.

Once you have your scores, you simply subtract the percentage of detractors from the percentage of promoters. That number becomes your NPS score! If you’re not happy with your score, time to look at where you are falling short of expectations. If you are happy, you can look closer to see where you can take parts of your customer experience from great to extraordinary!

Why NPS with SurveyGizmo?

SurveyGizmo understands why NPS scores are so important for a business to track and use in their strategies to improve customer experience (we use them too!). Collecting NPS data lets a company know where they can make improvements to increase customer loyalty and grow revenue.

We also know the realization that NPS data needs to be collected is only the first step. What good is data if you don’t do anything with it? SurveyGizmo is in the business of giving you the tools to collect, analyze, and take action on NPS data to make a difference in your business.

SurveyGizmo helps you make the most of NPS data by providing:

Quick Time to Value

Quick Time to Value: SurveyGizmo comes with ready-to-use NPS templates. Sign up and send your first NPS surveys almost instantly. Just identify who who the recipients are and you’re ready to go!

Full Branding Control

Full Branding Control: You want to make sure you’re NPS surveys are an extension of your brand. SurveyGizmo lets you design all surveys and even the app itself to match your exact branding guidelines, including colors, fonts, and logos.

Deeper Analysis

Deeper Analysis: NPS data analysis doesn’t stop at simple numbers. Open text analysis provides the ability to quantify and display open text responses so you can see what your customers are actually saying.

Unlimited Questions and Responses

Unlimited Questions and Responses: Have a lot of customers? Want to ask for NPS feedback on a regular basis? We’ve got you covered. Ask as many people, as many times as you want, with no hidden fees.

Comprehensive Reporting

Comprehensive Reporting: SurveyGizmo’s advanced reporting capabilities let you slice and dice your NPS data in a multitude of ways - letting you dive deeper in your NPS data to find real correlations in your results.

World Class Support

World Class Support: Have a question? Need some guidance? Between SurveyGizmo’s leading support team, extensive documentation, and online trainings, you’ll be supported 24/7.

Ready to start collecting and using NPS data within 24 hours?

With SurveyGizmo’s ready-to-use NPS templates and intuitive interface, you’ll be able to start collecting and using NPS data within a day. Contact us to get started today!

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